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Marketing Strategist

Marketing Strategist

Alpro Pharmacy Sdn BhdSeremban, Negeri Sembilan, Malaysia
4 hari lalu
Penerangan pekerjaan

Digital Marketing Specialist | Content Creator

Marketplace Management & Growth

  • Manage day-to-day operations of e-commerce stores : Shopee, Lazada, TikTok Shop, brand.com.
  • Upload and maintain SKUs, optimize listing titles, images, descriptions, and keywords for search visibility.
  • Monitor store health metrics (chat response rate, product rating, seller rating, fulfillment rate).

Promotional Campaign Planning

  • Plan and execute campaign calendars (double digit days, mega sales, payday deals, exclusive brand campaigns).
  • Work with platform category managers to secure visibility spots, vouchers, or cross-sell bundles.
  • Strategize pricing, bundling, gifting, and stock availability to increase Average Order Value (AOV).

    • Customer Journey Optimization

  • Track and improve key conversion steps : product page visits, add-to-cart, and checkout.
  • Monitor customer reviews and Q&A; elevate service issues and improve product satisfaction.
  • Design pre-purchase and post-purchase touchpoints (e.g., packaging messages, freebies, warranty).

    • Sales & Performance Analytics

  • Analyze SKU performance, category contribution, customer behavior, and platform campaigns.
  • Generate reports with actionable recommendations for assortment improvement and sales push.
  • Coordinate with inventory and fulfilment teams to ensure readiness during campaign periods.

    • Qualifications

  • Educational Qualifications : Bachelors degree in Marketing, Business Administration, or a related field.
  • Experience Level : 1-3 years of relevant experience in marketing, preferably in e-commerce.
  • Skills and Competencies : Proficient in e-commerce strategies, sales and marketing methodologies, business intelligence tools, branding techniques, and customer relationship management.
  • Responsibilities and Duties : Develop marketing strategies, conduct market research, analyze consumer behavior, and enhance brand presence.
  • Working Conditions : Fast-paced office environment with potential remote work opportunities.
  • Qualities and Traits : Strong analytical skills, creativity, effective communication, and adaptability.

    • #J-18808-Ljbffr

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