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Customer Relationship Management (CRM) Analyst - 5 to 6 Years Experience

Customer Relationship Management (CRM) Analyst - 5 to 6 Years Experience

Foodle MYKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Position Overview

The role will be primarily responsible for managing and optimizing the Customer Relationship Management (CRM) system across Foodle’s F&B operations. This includes maintaining data integrity, supporting CRM integrations with POS, e-commerce, and loyalty platforms, and providing actionable customer insights to drive targeted marketing, customer retention, and sales growth. The role also involves working closely with cross-functional teams to enhance the customer experience through data-driven decision-making and continuous improvement of CRM strategies and tools.

Key Responsibilities

  • CRM Platform Implementation & Support

Lead the configuration, rollout, and continuous improvement of the CRM platform across all customer touchpoints (e.g., e-commerce, mobile app, POS).

  • Ensure smooth integration of CRM systems with core business platforms including loyalty programs, order management systems, and third-party marketing tools.
  • Collaborate with internal teams and external vendors to troubleshoot platform issues, implement new features, and optimize performance.
  • Day-to-Day CRM Operations
  • Provide day-to-day support for CRM-related tools and campaign workflows, addressing data sync issues, segmentation errors, or message delivery failures.

  • Monitor campaign operations to ensure timely execution and minimize downtime or delays in customer communications, including availability during high-traffic periods (e.g., weekends, promotions).
  • Data Integration & Workflow Automation
  • Assist in building and maintaining automated workflows based on customer behaviors, transactions, and lifecycle stages to enhance engagement and retention.

  • Customer Data Infrastructure & Governance
  • Ensure CRM data integrity through rigorous monitoring, data hygiene practices, and compliance with data privacy regulations.

  • Support data security practices within the CRM system including user access control, encryption, and regular audits.
  • Documentation & Performance Reporting
  • Maintain thorough documentation of CRM architecture, campaign workflows, audience segments, and operational SOPs.

  • Prepare regular performance reports on CRM KPIs such as open rates, click-throughs, conversion, and churn to inform marketing and product strategies.
  • Requirements

  • Education & Experience
  • Bachelor’s degree in Data Science, Marketing Analytics, Business Intelligence, Information Systems, or a related discipline.

  • 5 to 6 years of experience in a CRM Analyst role, with a proven track record of supporting customer engagement and marketing functions.
  • Experience in F&B, retail, or e-commerce industry is strongly preferred.
  • Seniority level
  • Associate

  • Employment type
  • Full-time

  • Job function
  • Marketing

  • Industries
  • Food and Beverage Services

    Note : This description focuses on the role within Foodle’s CRM activities and does not include external postings or unrelated content.

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    Buat amaran kerja untuk carian ini

    Customer Relationship • Kuala Lumpur, Kuala Lumpur, Malaysia

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