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Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

IKEAKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

IKEA Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers. MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd.

Job Description

Purpose of the Job

Lead, mentor and develop a high-performance Marcom team to achieve marketing objectives and contribute to a successful business plan. Responsible for successfully executing and delivering a fantastic customer experience to shoppers. Cross-functional collaboration with tenants and IKEA Cheras to ensure unique, holistic campaign executions. Working with other related departments to smoothen operational execution successfully.

Responsibilities of the Job

  • Develop marketing strategies and an overall Marcom plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve marketing objectives
  • Reinforce brand identity and positioning with ATL, BTL and TTL strategies
  • Maintain strong market presence with increased Brand Awareness
  • Draw shopper footfall
  • Encourage retail sales
  • Highlight retailers
  • Establish and maintain a good network of contacts with tenants, government agencies, tourism bodies, charities, corporate organizations for joint promotions and sponsorship opportunities and to improve brand perception
  • Budgeting and forecasting operational and capital expenditure for Marcom
  • Enhance Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences
  • Enhance Customer Experience through digital with content creation and curation via Digital and Social Media
  • Communicate to intra department and internal teams to ensure relevant activities are effectively utilized
  • Engage with other functional teams while developing business analysis and complex problem-solving skills
  • Drive marketing direction with the team to grow the business with regional support
  • Manage PR aspects of potential crises

Qualifications

  • Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or related field
  • Any related course or professional course attended
  • 5 - 8 years of experience

    • Motivation

  • Passionate about growing business and people together
  • Enjoy meeting customers and helping customers by providing effective solutions
  • Strong sense of achievement in change management
  • A desire for continuous improvement
  • A desire for keeping everything organised and structured

    • Knowledge

  • 5-8 years of experience in Retail, Design, Marketing, Digital Marketing, Public Relations, Communications, or related field
  • Strong understanding of customer and marketing dynamics and requirements. Knowledge of current retail trends and practices, including digital strategies
  • Effective communicator with proficiency in English; knowledge of a second language (Chinese and / or Bahasa Malaysia) is a plus
  • Demonstrated ability to increase productivity and continuously improve methods
  • Creative as well as analytical; ability to solve problems creatively with integrity
  • Experience in budgeting and forecasting, multitasking with ability to prioritize and meet deadlines
  • Strong negotiator, team player with analytical skills and business acumen
  • Leadership with mentoring skills and ability to coach team members
  • Ability to develop rapport with people at all levels
  • Excellent presentation skills with ability to inspire action

    • Capabilities

    Additional Information

  • Teamwork & Togetherness : Promotes collaboration across departments, values diverse skills and backgrounds, and co-creates shared goals
  • Passion & Commitment : Result-driven, focuses on customer value, follows through on commitments, adapts to change, uses data to monitor performance
  • Common Sense & Simplicity : Clear communication, practical direction, sets goals and expectations
  • Daring to be Different : Thinks innovatively, delegates, provides resources, challenges existing methods
  • Integrity : Honest, trustworthy, embraces feedback and healthy disagreement
  • Leadership by Example : Demonstrates MyTOWNKL values, takes responsibility, acts as a role model

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • Retail, Furniture and Home Furnishings Manufacturing, and Manufacturing

    • Referrals increase your chances of interviewing at IKEA by 2x

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