Performance Marketing Specialist

Performance Marketer – Sugarbook Live

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We are looking for a driven Performance Marketer to join our team. This role is perfect for someone who’s hands‑on, analytical, and eager to grow into a senior performance marketer role. You’ll be at the heart of scaling our paid media strategy across Meta, TikTok, Google, and beyond.

Responsibilities

• Plan, execute, and optimise campaigns across Meta Ads (Facebook / Instagram), TikTok Ads, Twitter / X Ads, Google SEM / PPC (Youtube / Search), and Media Buy Networks (placements on dating / review / news sites, and other niche verticals)
• Continuously track, measure, and analyse campaign performance to ensure cost efficiency (CPA, ROAS, CAC)
• Identify trends and insights to drive better acquisition strategies
• Run structured A / B tests, explore new ad formats, and experiment with emerging channels
• Work closely with the creative / content team to develop ad copies, visuals, and landing pages that convert
• Report results and provide actionable recommendations directly to the marketing lead

What We’re Looking For

What We Offer

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Internet Publishing

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