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Marketing Team Lead (Senior Associate) - ShopeePay

Marketing Team Lead (Senior Associate) - ShopeePay

ShopeeKuala Lumpur, Kuala Lumpur, Malaysia
4 hari lalu
Penerangan pekerjaan

About The Team

ShopeePay Malaysia is growing rapidly and shaping the way Malaysians experience digital payments.

We are a fast-moving, ambitious, and collaborative team that delivers impactful marketing campaigns across multiple product lines. We are looking for a Marketing Team Lead who excels in both strategic planning and hands-on execution. You will take full ownership of marketing campaigns from start to finish, lead a small team, and work closely with internal and external stakeholders to bring ideas to life and drive business impact.

Job Description

  • Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
  • Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
  • Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
  • Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
  • Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.
  • Lead, mentor, and guide junior team members, ensuring quality execution, accountability, and professional development.

Requirements

  • Bachelor’s Degree in Business / Marketing or other relevant field of studies from a reputable university
  • Campaign Planning and Execution : Proven experience managing complete marketing campaigns from strategy to execution and post-campaign review, with at least 3 years of practical experience.
  • Relevant Industry Experience : Background in digital, financial technology (fintech), financial services, or insurance marketing targeted at the mass market. Candidates from other industries must demonstrate strong transferable skills and adaptability.
  • Project and Stakeholder Management : At least 5 years of experience managing projects and coordinating effectively with cross-functional stakeholders.
  • Performance Marketing Knowledge : Good understanding of digital marketing channels and performance metrics such as click-through rate, conversion rate, cost per install, return on advertising spend, etc.
  • Analytical Skills : Ability to analyze campaign data, derive insights, and translate findings into actionable recommendations.
  • Communication Skills : Good command of English and Malay for campaign communication and campaign execution.
  • Teamwork and Work Ethic : A collaborative, reliable, and proactive team player who thrives in a fast-paced and dynamic environment.

    • Preferred Criteria

  • Campaign Management Tools : Experience using advertising platforms, in-application content management systems, customer relationship management tools, or internal marketing dashboards to manage and track campaigns.
  • Leadership Experience : Prior experience supervising or mentoring junior team members and guiding their development.
  • Regulatory Familiarity : Exposure to regulated or financial product communications, ensuring message accuracy and compliance with local standards.
  • Language Proficiency : The ability to communicate in Mandarin will be considered an advantage.

    • Why Join Us?

  • Join a fast-growing financial technology team that is creating meaningful impact in Malaysia’s digital payment landscape.
  • You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay’s growth journey.
  • Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
  • If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.

    • Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Business Development and Marketing

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

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