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Marketing Manager - Optical Retail Malaysia

Marketing Manager - Optical Retail Malaysia

A-Look Eyewear Group of CompaniesKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Overview

The Retail Marketing Manager is responsible for developing and executing integrated marketing strategies to drive traffic, elevate brand presence, and grow customer engagement across both physical stores and digital touchpoints. This role bridges regional marketing direction with local market execution and ensures a seamless omnichannel retail experience aligned with commercial goals.

Main Responsibilities

  • 1. Brand & Campaign Execution

Oversee consumer insights program to fuel brand and business direction

  • Develop and implement brand campaigns across all retail touchpoints.
  • Lead seasonal, product launch, and promotional campaigns in-store and online.
  • Develop localized marketing materials, POS assets, and event toolkits.
  • 2. Store & Visual Experience

    • Curate and deliver compelling and consistent in-store experiences.

  • Manage store marketing initiatives, including window displays, activations, and pop-ups.
  • Champion storytelling at the point of sale through customer journey touchpoint enhancements.
  • 3. CRM & Customer Loyalty

    • Manage CRM programs to acquire leads, convert and drive repeat consumers.

  • Grow the customer database through in-store data capture and opt-in strategies.
  • Drive loyalty and retention programs through targeted communications and events.
  • Monitor performance of CRM campaigns and implement continuous improvement.
  • Develop the media approach with the relevant media agency to align with campaign and brand objectives for each optical retail banner.
  • Support paid and organic digital campaigns in collaboration with agencies.
  • Manage local social content calendars, influencers / KOLs, and customer UGC initiatives.
  • Monitor digital performance (traffic, engagement, conversions) and propose optimizations.
  • 5. Events, Partnerships & PR

    • Organize retail marketing events such as store openings, pop up, launches and activations.

  • Build local partnerships (e.g. malls, lifestyle brands) to drive footfall & brand affinity.
  • Manage with PR agencies for media engagement and influencer seeding.
  • 6. Budget, Analysis & Reporting

    • Management of optical retail marketing budget to align with brand ambitions.

  • Optimize budget utilization to maximize marketing impact and ensure cost efficiency.
  • Track KPIs across marketing activities : traffic, sales uplift, CRM capture, engagement, ROI.
  • Gather customer and store team feedback to inform future strategies.
  • Prepare monthly marketing reports and insights for management.
  • Provide reports on campaign performance, quarterly business updates and marketing ROI.
  • 7. Team management and development

    • Manage and mentor a diverse marketing team.

  • Establish clear performance expectations and KPIs aligned with business objectives.
  • Foster cross-team collaboration to maximize operational efficiency and effectiveness.
  • 8. Champion of Retail Culture

    • Lead and curate a fun and energetic retail culture environment.

  • Celebrate success and the learnings of the team big or small wins.
  • Lead and inspire others by creating emotional connections and building meaningful work relationships.

    • Main Requirements

  • Degree in Marketing, Communications, Business or related field.
  • More than 5 years of marketing experience, preferably in retail, luxury, or consumer brands.
  • Strong understanding of retail operations, CRM, and omnichannel marketing.
  • Experience managing agencies and working with cross-functional teams (Sales, VM, Digital, etc.).
  • Creative thinker with strong project management and executional skills.
  • Proficient in marketing tools (e.g. CRM platforms, CMS, basic design tools a plus).
  • Fluent in English; additional SEA language(s) an advantage.
  • Consumer-first mindset with strong retail floor empathy.
  • Agile and collaborative, able to pivot between strategy and hands-on execution.
  • Data-driven, with a passion for delivering results and continuous improvement.
  • Strong storytelling and communication skills, both visual and verbal.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • Retail and Retail Luxury Goods and Jewelry

    • IsExpired : false

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    Marketing Manager Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia

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