Develop and implement marketing strategies to promote TVET programmes to prospective students.
Plan and coordinate marketing and promotional activities, including education fairs, open days, roadshows, and digital campaigns.
Manage and update marketing materials such as brochures, presentations, and digital content ensuring alignment with college branding.
Engage with potential students, parents, and stakeholders to provide information and support related to courses and enrolment procedures.
Collaborate with academic and administrative teams to support recruitment and outreach efforts.
Monitor and analyze market trends and competitor activities to optimize marketing strategies.
Independently manage social media platforms and digital marketing campaigns to enhance the college’s online presence.
Prepare and submit regular reports on marketing activities and outcomes to management.
Attend and represent the college at various external events to boost student recruitment.
Job Specification
Academic Qualification :
- Diploma or Degree in Marketing, Communications, Business, or related discipline.
- Candidates without a diploma but possessing strong marketing skills and relevant experience are also encouraged to apply
Experience :
Minimum 2 years of relevant experience in marketing, preferably in the education sector or TVET institutions.Experience in running digital marketing campaigns is an advantage.Skills and Competencies :
Strong verbal and written communication skills in English and Bahasa Malaysia.Proficient in digital marketing tools and social media platforms.Ability to work independently and as part of a team.Good interpersonal skills with an ability to engage effectively with students, parents, and stakeholders.Creative, resourceful, and result-oriented mindset.Basic knowledge of graphic design and content creation is an advantage.Willingness to travel for events and recruitment activities as needed.Application Questions
What’s your expected monthly basic salary?Which of the following types of qualifications do you have?How many years\' experience do you have as a Marketing Role?How many years of digital marketing experience do you have?How many years of graphic design experience do you have?Are you willing to travel for this role when required?Which of the following Microsoft Office products are you experienced with?#J-18808-Ljbffr