Associate Manager, Consumer Products (Licensing)

Associate Manager, Consumer Products (Licensing)

Mattel, Inc. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

3 weeks ago

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity

As the Associate Manager, Consumer Products (Licensing), you will expand consumer products across both Softline, hardline, publishing and promotions categories for all core brands in Southeast Asia, with effective agent management to deliver the company’s direction.

You’ll also set brand direction for the region across key categories and marketing highlights, secure and partner with best‑in‑class licenses for all categories and enhance brand profile in the market through promotional activities.

What Your Impact Will Be

• Strategic Planning & Business Development
• Secure and appoint licensees, upon review of licensees’ business model, distribution channels and strength in Southeast Asia
• Conduct frequent business reviews with the licensees to ensure that licensees and the company are focused on growth
• Conduct market visits with the licensees to ensure that products rolled out into the market are competitive and innovative in SEA
• Conduct frequent business reviews with the retailers to provide brand updates and align goals and performance.
• Work closely with counterparts to ensure that the best products are placed in the retail stores
• Plan for marketing and promotional activities to enhance the brand positioning in SEA
• Manage agency by working closely together with the agent to deliver AOP target and grow the market.
• Be creative and innovative and think out of the box to explore new business ideas and to solve problems.
• Identify new opportunities and strategies to expand the brand and product portfolio.
• Serve as the key liaison between the licensee, internal teams, and stakeholders – responsible for managing deal closures, overseeing project execution, and ensuring timely submission of all required monthly reports.
• Stakeholder Management
• Provide licensees with clear brand guidelines (with the support of Creative) to execute the brand in SEA
• Monitor licensees’ performance in SEA
• Manage licenses’ contracts and payments
• Manage licensee’s royalty report submission with the support of licensing coordinator
• Financial Management
• Provide sales forecast during planning, and ensure that financial plans are achieved towards the end of the year
• Provide support to licensees on how to ensure that sales forecast is met

Qualifications

What We’re Looking For

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work

Our Approach to Flexible Work

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Mattel — Equal Opportunity Employer

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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