Brand Manager

Overview

Job Title : Brand Manager

Location : Malaysia

JOB PURPOSE

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future. We're looking for a driven, proactive, creative and organized Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels. Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

KEY RESPONSIBILITIES

• Lead the development of the Integrated Business Plan of the assigned brand portfolio.
• Lead a multi-functional team to implement plans in the marketplace and monitor the performance of the support plans.
• Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.
• Analyze brand P&L and drive the profitability of the brand.
• Lead ongoing analysis and review of consumer, category, channel / customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
• Build productive relationships with the customer development / sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage day-to-day operations, and external partners and agencies.
• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance. Recommend solutions and implement improvements to meet annual targets.
• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

WHAT YOU NEED TO SUCCEED

EXPERIENCES & QUALIFICATIONS

WHAT YOU CAN EXPECT

ADDITIONAL INFORMATION

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide an update on the status of your application.

Disclaimer

Equal Opportunity Employer : Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

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