Brand Manager

Overview

Job Title : Brand Manager   Location : Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

About the Magnum Ice Cream Company :

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

Job Purpose

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future. We’re looking for a driven, proactive, creative and organized Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels. Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Key Responsibilities

Lead the development of the Integrated Business Plan of the assigned brand portfolio.

Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.

Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

Lead in ongoing analysis and review of consumer, category, channel / customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

Build a productive relationship with the customer development / sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

What You Need to Succeed

Experiences & Qualifications :

Bachelor's degree in marketing or equivalent.

Minimum 5 years' experience in brand / product management / marketing, preferably in the consumer goods industry.

Marketing leadership experience.

Proven track record of delivering topline and marketing KPIs (driving share and penetration).

Leading a cross-functional leadership team.

Experience in managing agencies

Experience in managing digital channels and programs : Digital demand creation and fulfilment.

Proven experience in developing and implementing effective and integrated brand plans.

You are always obsessive in consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.

You embrace a high growth mindset with strong love for consumers, shoppers and customers.

You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

You are equipped with media savvy particularly in digital marketing and know-how.

You are experienced in proven project and budget management.

You are knowledgeable in end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

What You Can Expect

A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

Career without limits—42 markets, international opportunities, and fast-tracked growth.

A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

Additional Information

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position.

Disclaimer

Equal Opportunity Employer : Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We take pleasure seriously. Join the Ice Cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you. If you require any support or access requirements, please advise us at the time of your application so that we can support you through your recruitment journey.

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