General Manager - Crowne Plaza Penang Butterworth

At Crowne Plaza Penang Butterworth – Straits City , we’re looking for a dynamic General Manager who will bring both vision and execution to one of Penang’s most exciting destinations. This isn’t just about running a hotel—it’s about shaping a landmark. You will lead with purpose, inspiring your team, driving financial performance, and crafting unforgettable guest experiences that reflect the energy of Penang and the prestige of the Crowne Plaza brand. With your leadership, this property won’t just operate smoothly—it will thrive as a market leader. Crowne Plaza Penang Butterworth – Straits City is a strategically located property within the integrated Straits City development in Butterworth, Penang. With 343 rooms and extensive F&B and conference facilities, it is designed to cater to corporate, MICE, and leisure segments. The hotel’s proximity to major industrial parks and transport hubs positions it as a key player in the region’s hospitality landscape.

Lead, Inspire, Deliver

As General Manager, you’ll empower and grow a talented team by fostering a culture of engagement, mentoring, and succession planning. You’ll be the face of the brand—building connections with guests, listening to feedback, and ensuring every stay exceeds expectations. By delivering best-in-class guest satisfaction and aligning your team to global Crowne Plaza standards, you’ll transform everyday service into memorable moments that keep guests returning. Your role is not only to manage but to inspire, setting the pace for excellence in every corner of the hotel.

Drive Growth, Create Impact

From revenue strategy and asset management to marketing innovation and community engagement, you will own the business direction of the property. You’ll forecast, plan, and execute with precision maximizing returns for owners while keeping the hotel at the forefront of Penang’s competitive hospitality scene. With a sharp eye on sustainability and social responsibility, you’ll ensure the hotel contributes positively to both the community and environment. This role demands more than experience it requires a leader with passion, resilience, and vision to make Crowne Plaza Penang Butterworth Straits City a true icon.

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