Customer Relation Management Executive- Marketing Department

Job Description

The successful candidate will be responsible for managing and driving card memberships and loyalty programs to achieve established business and top-line goals. Key responsibilities include :

• To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
• To plan, implement and execute effective programs to reward existing members.
• Generate and compile CRM analysis / reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance.
• To systematically manage anti-attrition numbers by establishing anti-attrition programs that promote continued card loyalty.
• To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
• To plan for more 3rd party tie-ups, e.g., Banks, Corporate Companies, or colleges to increase POP Card recruitment rate.
• Involve in Bookfairs and BookFest recruitment mechanics.
• To handle customers' enquiries via POPULAR website, phone calls, and email.

Job Requirements

Note : Only shortlisted candidates will be notified.

#J-18808-Ljbffr