Senior Marketing Specialist

We are seeking a dynamic and experienced

Senior Marketing Specialist

to lead and execute strategic marketing and communication initiatives for ASEAN. This role is responsible for enhancing brand visibility, driving customer engagement, and supporting business growth through integrated marketing campaigns and effective communication strategies.

Key Responsibilities :

Develop and execute

regional marketing strategies aligned with business objectives and local market dynamics.

Lead integrated campaigns

across digital, social, event, and traditional channels to generate leads, grow brand awareness, and support sales enablement.

Manage communications strategy

, including PR, internal communications, and thought leadership content, to strengthen brand positioning.

Collaborate cross-functionally

with sales, product, and regional teams to deliver customer-centric marketing initiatives.

Mentor and support regional marketing staff

to ensure consistency and performance.

Measure and optimize campaign performance

, leveraging analytics and market insights to continuously improve ROI.

Drive digital engagement

by managing web, SEO / SEM, email, and social media initiatives across ASEAN markets.

Oversee marketing budget, timelines,

and agency / vendor relationships as required.

Qualifications & Requirements

 Bachelor's degree in

Marketing

Communications

Business

or a related field.

 Minimum

5–7 years of regional B2B marketing experience

, ideally within the industrial, electrical, or technology sectors.

 Proven experience in

campaign management

marketing communications

, and

digital marketing

across multiple ASEAN markets.

 Strong

writing, editing, and presentation skills

 Proficiency in

digital marketing tools

(e.g., Google Analytics, HubSpot, Salesforce, Adobe Creative Suite).  Excellent

organizational, analytical, and project management

capabilities.

 Regional exposure and ability to work in a

matrix, multicultural environment