Senior Executive - Event Management & Experiential Partnership

Overview

Senior Executive - Event Management & Experiential Partnership will play a strategic role in developing and implementing immersive and engaging marketing campaigns and events to create memorable experiences for customers. You will lead a team of marketing professionals, collaborate with cross-functional teams, and drive the overall success of experiential marketing initiatives. Your role will involve strategic planning, campaign execution, team management, and measuring the effectiveness of experiential marketing efforts.

JOB RESPONSIBILITIES

• Develop and implement the overall experiential marketing strategy, aligning it with the company's marketing objectives and brand identity.
• Lead junior team members by providing guidance, coaching, and support to ensure successful campaign execution.
• Collaborate with internal teams, including marketing, creative, supply chain and sales, to develop cohesive and integrated experiential marketing campaigns.
• Research target audiences, market trends, and competitor activities to identify opportunities for innovative experiential marketing initiatives.
• Plan, execute, and manage experiential marketing campaigns and events, ensuring they are delivered on time, within budget, and meet objectives.
• Oversee the production and installation of experiential marketing assets, ensuring high quality and adherence to brand guidelines.
• Manage relationships with external vendors, agencies, and partners involved in the execution of experiential marketing campaigns.
• Measure and analyze the effectiveness of experiential marketing campaigns, using data and feedback to optimize future initiatives.
• Develop and manage budgets for experiential marketing campaigns, ensuring efficient allocation of resources.
• Stay updated on industry trends, emerging technologies, and best practices in experiential marketing to drive innovation and improve campaign outcomes.
• Build strong relationships with key stakeholders, including clients, partners, and internal teams, to ensure alignment and successful collaboration.
• Provide regular reports and presentations to management, highlighting the performance and impact of experiential marketing efforts.
• Identify opportunities for partnerships and collaborations to enhance the reach and impact of experiential marketing campaigns.
• Safeguard and not to disclose customer (personal and organization) details and our company’s confidential information.
• Assist in trade shows / customer shows when necessary (e.g., MAS Travel Fair, MATTA).
• Ensure that we have billed and chased for payment for outstanding invoices; no credit given to customers, friends, or travel agents unless authorized (in writing) by Head of Department.
• Ensure that all Standard Operating Procedures are adhered to.
• Any other duties at the discretion of the company.

JOB REQUIREMENTS

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