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Regional Marketing Assistant Manager - Hong Kong Market
VT MarketsKuala Lumpur, Kuala Lumpur, Malaysia20 jam yang lalu
Penerangan pekerjaanProficiency in digital marketing platforms and tools (Google Analytics, Facebook Ads Manager, etc.) Experience with Chinese digital platforms (WeChat, Weibo, Baidu, TikTok, etc.) Strong analytical skills with experience in data analysis and reporting tools Knowledge of CRM systems and marketing automation platforms Proficiency in Microsoft Office Suite and project management tools Fluency in English and Mandarin Chinese (written and spoken) Cantonese proficiency is highly preferred Deep understanding of Chinese and Hong Kong cultural nuances Knowledge of local consumer behavior and market dynamics Experience working in multicultural environments Strong strategic thinking and analytical capabilities Excellent project management and organizational skills Creative problem-solving and innovation mindset Strong leadership and team management abilities Exceptional communication and presentation skills Adaptability and flexibility in fast-paced environments Experience in fintech, forex trading, or financial services industries Previous experience working with cross-border marketing Knowledge of regulatory requirements in Chinese and Hong Kong financial markets Experience with influencer marketing and KOL management Familiarity with Chinese consumer psychology and trading behavior patterns Professional certifications in digital marketing or analytics Understanding of forex / CFD trading products and services Market share growth in GCN and Hong Kong markets Brand awareness and recognition metrics Lead generation and conversion rates Marketing ROI and budget efficiency Customer acquisition cost (CAC) and lifetime value (LTV) Digital engagement metrics and social media growth Develop and implement comprehensive marketing strategies for GCN and Hong Kong markets Collaborate with Global Marketing Head in Singapore to ensure strategic alignment and leverage global best practices Conduct market research and analysis to identify opportunities, trends, and competitive landscape Create market-specific go-to-market strategies for new products and services Collaborate with global marketing teams to adapt international campaigns for local markets Define and track key performance indicators (KPIs) and marketing metrics Plan and execute integrated marketing campaigns across multiple channels (digital, traditional, events) Manage marketing budgets and optimize spend allocation for maximum ROI Oversee content creation and localization for Chinese and Hong Kong audiences Coordinate with creative agencies and external vendors Develop and maintain marketing calendars and campaign timelines Lead digital marketing initiatives, including social media, SEM, SEO, and programmatic advertising Manage presence on Chinese platforms (WeChat, Weibo, Xiaohongshu, TikTok, etc.) Optimize marketing funnels and conversion rates across digital touchpoints Collaborate with e-commerce teams to drive online sales growth Monitor and analyze digital marketing performance metrics Ensure brand consistency across all marketing materials and touchpoints Develop localized messaging and positioning strategies Manage public relations and media relationships in target markets Oversee crisis communication and reputation management Create and maintain brand guidelines for regional markets Identify and develop strategic partnerships with local businesses and influencers Collaborate with sales teams to align marketing efforts with sales objectives Work closely with product teams to ensure market-fit and positioning Coordinate with regional teams and global marketing team for seamless execution Collaborate regularly with Global Marketing Head in Singapore for strategic initiatives and knowledge sharing Manage relationships with key stakeholders and clients Comprehensive health and wellness benefits Travel opportunities to Hong Kong and China Dynamic and multicultural work environment Career advancement opportunities within the organization Based in Malaysia (Kuala Lumpur preferred) Regular travel to Hong Kong and China (approximately 20-30% of time) Screening interview with our talent acquisition partner Interview with your manager Second interview with 2nd-level manager Entry level Full-time Marketing
Overview
We are seeking a dynamic and experienced Regional Marketing Assistant Manager to lead our marketing initiatives across Hong Kong market . Based in Malaysia, this role requires a strategic thinker with deep understanding of Chinese and Hong Kong consumer behavior, cultural nuances, and market dynamics. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in these key markets for VT Markets.
Your Role in VT Markets
We are seeking a dynamic and experienced Regional Marketing Assistant Manager to lead our marketing initiatives across Hong Kong market . Based in Malaysia, this role requires a strategic thinker with deep understanding of Chinese and Hong Kong consumer behavior, cultural nuances, and market dynamics. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in these key markets for VT Markets.
Job Requirements
What Makes You a Great Fit
Job Experience & Education
- Bachelor\'s degree in Marketing, Business Administration, Communications, or related field
- MBA or advanced degree preferred
- Minimum 4-6 years of marketing experience with focus on Chinese / Hong Kong markets
- Proven track record of successful marketing campaign management
- Experience in B2B and / or B2C marketing environments
Technical Skills
Language & Cultural Competency
Core Competencies
Preferred Qualifications
Key Performance Indicators
Job Responsibilities
Strategic Marketing Leadership
Campaign Management & Execution
Digital Marketing & E-commerce
Brand Management & Communications
Partnership & Collaboration
What We Offer
As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.
Performance-Based Bonuses : Your efforts directly impact our success. Performance-based bonuses motivate you to excel and contribute to our growth, with enhanced rewards for exceptional team leadership.
Location & Travel Requirements
Your Journey After Applying
Seniority level
Employment type
Job function
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