Regional CRM Manager

Overview

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has supported market entry and brand growth for more than 100 luxury beauty brands. The group has established joint ventures with major brands and operates with integrated capabilities across luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA employs a diverse team across 15 markets.

Position Purpose

As Asia’s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is seeking a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role strengthens consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while elevating LUXASIA’s own customer ecosystem. You will partner with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group.

Key Responsibilities

• Strategy & Leadership

Own the regional CRM strategy, ensuring alignment with LUXASIA’s commercial growth, profit, and brand equity goals

Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management

Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies

Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV

Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent

Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred)

Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution

Requirements

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

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Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has its own panel of appointed agencies that we work with. Any agency interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any agency that does not have such agreement in place. Thank you for your understanding.

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