CRM Manager

Overview

PRISM+ Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Regional CRM Manager

We are seeking a superstar Regional CRM Manager who will drive the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. As a high-growth electronics company, we are looking for a passionate self-starter to manage PRISM+ Malaysia & Australia marketing needs.

This experienced and entrepreneurial individual will oversee and lead the entire CRM strategy, generate data-driven commercial insights, and execute numerous tests with constant optimization. The role is a key member of PRISM+ overseas expansion and reports to the Country Director of Malaysia & Australia.

Responsibilities

• Build CRM fundamentals such as customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stock flow, etc.
• Source and implement web push notification strategy including opt-in customization, weekly campaigns, and triggered campaigns (cart / browse abandonment, welcome drip).
• Increase customer touchpoints for PRISM+ care, aircon servicing and air purifier filters subscription service via email points.
• Communicate new products across all available channels.
• Marketplace broadcast strategy for different customer segments (Shopee / Lazada).
• Multiple A / B test initiatives (email design, subject lines, product blocks, new customer acquisition giveaways, text vs graphic email).
• UGC / Review initiatives (product review SMS, SMS reminders, referral program, etc.).

Requirements

Seniority level

Employment type

Job function

Industries

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