Brand & Marketing Manager

2. New Product Launch & Promotion

• Oversee the end-to-end process of new product launches, including market research, consumer insights, product naming, packaging design, pricing strategy, and go-to-market execution.
• Collaborate with R&D, operations, and supply chain teams to ensure smooth product launch timelines.
• Analyze product performance post-launch and optimize marketing strategies to maximize market acceptance and sales.

3. Content Strategy & Marketing Communication

• Develop and execute content marketing strategies to enhance brand visibility and engagement across digital and social media platforms.
• Plan brand storytelling, product creative content, social media campaigns (FB, Instagram, TikTok, Xiaohongshu, etc.), and influencer collaborations to boost brand presence.
• Work closely with creative teams to produce high-quality brand visuals and copy that align with brand identity.

4. Brand Campaigns & Market Activation

• Plan and execute brand campaigns, including new product launches, seasonal promotions, pop-up events, and strategic brand partnerships.

Oversee both online and offline marketing activities, ensuring impactful execution and desired business outcomes.

• Stay ahead of market trends and consumer behaviors to develop innovative marketing strategies for increased brand exposure and conversion.

5. Project Management & Cross-functional Collaboration

• Manage and oversee brand marketing projects, ensuring timely execution and high-quality output.
• Coordinate with internal teams (product, operations, design, sales) and external partners (agencies, media, suppliers) to drive brand initiatives.
• Conduct regular market analysis and competitive benchmarking to refine brand strategies.

(Apply now at #J-18808-Ljbffr