Digital Marketing Specialist

Overview

Global slow juicer brand from Korea is looking for a Hurom Malaysia Digital Marketing Specialist . Malaysia will be the Head of South East Asia market, so Hurom Malaysia invites Marketing specialist.

Hurom has developed slow juicers for more than 50 years and is a world leader in this category, with know‑how and patents related to slow juicers.

Responsibilities

• Be the primary driver of our digital presence, running campaigns on a range of digital platforms and social networks.
• Set up the yearly marketing plan and evaluate achievement.
• Brainstorm and execute creative marketing campaigns to drive engagement and sales with the marketing team and agencies.
• Translate sales and product ideas into compelling creative assets that drive engagement and conversions.
• Lead digital marketing strategy across SEO, SEM, Social media, Google Ads, YouTube ads, Meta, TikTok, email, paid ads, and ecommerce campaigns; telemarketing where applicable.
• Knowledge of brand ecommerce (Shopify) and marketplaces (Shopee, Lazada).
• Take full ownership and responsibility for brand growth.
• Collaborate with the creative team to deliver high‑quality visuals, videos, brochures, and presentations.
• Monitor analytics to measure campaign and product performance and identify growth opportunities.
• Maintain a consistent brand identity across all channels and materials.
• Develop and apply technical skills in digital marketing tools, CRM, analytics, ecommerce platforms, CMS, and marketing automation.
• Communicate effectively and lead cross‑departmental collaboration; manage vendors / agencies and coordinate with other brands.
• Demonstrate data‑driven decision making with KPI tracking and reporting; problem‑solving and strategic execution.
• Foster creativity and innovation in content creation and stay informed about latest digital marketing trends.
• Adopt a customer‑centric approach focusing on engagement and experience.
• Analyze website user data to inform personalization, conduct A / B testing, and oversee PR initiatives to build and protect brand reputation.
• Show copywriting capability for diverse marketing channels; track and report campaign performance (ROAS, CAC, CTR, conversions, etc.).
• Lead development of comprehensive ecommerce strategies focusing on website optimization, CRO, UX improvements, and digital advertising.

Requirements

Working Hour

Full-time

Additional Information

Salary match | Number of applicants | Skills match

Application Questions

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What can I earn as a Digital Marketing Specialist

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