Marketing and Public Relations Executive

Marketing and Public Relations Executive

Cathay Pacific, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Role focusing on regional marketing and public relations support to adapt regional and global materials for local use, while helping shape positive public perceptions and protect brand reputation across traditional, digital, and social media.

Responsibilities

• Insights Gathering and Reporting : Provide stakeholders with insights into local marketing intelligence, activities, and news.
• Localisation : Execute global and regional campaigns in the local market and adapt campaigns to local culture and sensitivities. Assist with organisation of local sales and trade events as required.
• Marketing : Develop and deliver local marketing campaigns to drive commercial objectives; act as brand custodian to ensure materials are brand compliant; maintain local collateral stock levels.
• Loyalty : Identify, develop, and deliver local earn and burn opportunities; promote the Cathay membership programme and engage members; support member engagement initiatives as required.
• Public Relations : Build and maintain relationships with local media and influencers; identify opportunities to profile senior management (interviews, speaking engagements, social media) and draft talking points / content; organise and support local PR events.
• Social Media : Suggest local content with insights and language requirements; adapt global / regional content for local use in collaboration with regional team and agency.
• Corporate Social Responsibility : Coordinate logistics and local participation as required.

Requirements

Benefits

Equal Opportunity Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than necessary. If your application is unsuccessful, we may keep your details on file for longer to process the application or for future job opportunities if you agree to such longer periods.

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