We are looking for a results-driven and detail-oriented Senior Key Account Executive to manage and grow key Modern Trade accounts in the FMCG food sector. This role is ideal for someone with strong experience in category management, planogram development
and evaluating promotional effectiveness, who can build strong relationships with leading retailers such as Aeon, Lotus, and similar supermarket / hypermarket chains.
Key Responsibilities :
Account Management :
- Manage and grow assigned Modern Trade key accounts (e.g., Aeon, Lotus, etc.) by driving sales, improving visibility, and optimizing category performance.
Sales & Target Achievement :
Achieve sales, volume, and profitability targets through effective negotiation, planning, and execution.Category Management & Planogram Execution :
Develop and implement category strategies and planograms to optimize shelf space and improve product visibility in-store.Promotion Planning & ROI Analysis :
Plan, coordinate, and evaluate trade promotions, ensuring alignment with brand objectives and analyzing effectiveness to maximize ROI.Collaboration with Trade Marketing & Supply Chain :
Work closely with trade marketing to implement marketing initiatives and with supply chain to ensure product availability and stock rotation.Market & Competitor Analysis :
Monitor market trends, competitor activities, and consumer insights to identify opportunities and threats within assigned accounts.Relationship Building :
Build and maintain strong relationships with key buyers and merchandising teams to negotiate listing, pricing, visibility, and in-store support.Key Requirements :
Bachelor's degree in Business, Marketing, or a related field.Minimum3 years of experience
in key account management within the
FMCG sector
Solid understanding of modern trade channel operations (supermarkets, hypermarkets).Hands-on experience in category management, planogram planning, and promotion effectiveness evaluation.Strong analytical, negotiation, and communication skills.Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.Ability to work independently, manage priorities, and thrive in a fast-paced environment.