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Chief Marketing Officer

Chief Marketing Officer

Moving WallsKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Innovative HRBP | Elevating Employee Relations at Moving Walls

Job Title : Chief Marketing Officer

Position Overview :

The CMO will be responsible for driving our marketing strategy, increasing market share, and establishing the company as a leader in the OOH advertising sector. The ideal candidate will have a strong understanding of the intersection between technology, media, and advertising. This executive will be a key partner to the CEO and leadership team, ensuring that marketing efforts are aligned with the company’s overall vision and growth objectives.

Key Responsibilities & Outcomes :

  • Develop & Implement Strategic Marketing Vision :

Lead the creation and execution of a comprehensive marketing strategy for the OOH sector, including brand positioning, customer acquisition, and retention strategies.

  • Outcome : Deliver a (X)% increase in brand awareness and achieve a (X)% growth in inbound leads from digital and traditional channels within the first 12 months.
  • Brand Growth & Differentiation in OOH Market :

    • Position MW as a technology-driven leader in the OOH industry by strengthening brand awareness and ensuring a consistent and compelling brand message across all platforms.

  • Outcome : Increase market share by (X)% within the first year and improve brand sentiment by (X)% through strategic messaging and campaigns.
  • Lead Digital and Programmatic OOH Strategy :

    • Oversee the integration of digital and programmatic strategies to enhance targeting, analytics, and campaign effectiveness in OOH media.

  • Outcome : Drive a (X)% increase in programmatic OOH ad revenue and improve targeting effectiveness by (X)% through data-driven strategies.
  • Customer & Market Insights :

    • Lead market research initiatives to understand client needs, industry trends, and competitive landscape. Use insights to shape marketing tactics and strategies.

  • Outcome : Provide actionable market insights that lead to a (X)% improvement in customer engagement and a (X)% increase in conversion rates.
  • Marketing Technology & Analytics :

    • Implement advanced marketing technologies, including data analytics and AI-powered tools, to optimize marketing efforts and enhance campaign performance.

  • Outcome : Increase marketing ROI by (X)% within the first 12 months through the integration of advanced marketing technologies and tools.
  • Leadership & Team Management :

    • Lead and build a high-performance marketing team, including specialists in digital marketing, brand development, and data analytics.

  • Outcome : Cultivate a culture of innovation and collaboration within the marketing team, achieving a (X)% improvement in employee satisfaction and retention.
  • Cross-Departmental Collaboration :

    • Work closely with Product, Sales, and Tech teams to ensure marketing strategies align with the product roadmap and company objectives.

  • Outcome : Achieve a (X)% increase in cross-functional collaboration and alignment, resulting in improved go-to-market strategies and product launches.
  • Budget & Resource Management :

    • Develop and manage the marketing budget, ensuring resource allocation aligns with the company’s growth priorities.

  • Outcome : Maintain marketing budget efficiency with (X)% of marketing activities driving positive ROI.

    • Key Competencies (Must Have) :

  • Strategic Marketing Leadership : Proven experience in developing and executing innovative marketing strategies, particularly in tech-driven or media-tech companies.
  • Expertise in OOH Advertising : In-depth knowledge of the OOH advertising ecosystem, including digital, programmatic, and traditional media.
  • Data-Driven Decision Making : Strong analytical skills and experience using data to optimize marketing campaigns and performance.
  • Technology Integration in Marketing : Understanding of marketing technologies, including programmatic advertising, digital signage, and AI-driven analytics tools.
  • Customer-Centric : Ability to understand customer needs and develop targeted strategies to drive both acquisition and retention.
  • Brand Development : Experience in building and scaling a tech or media brand in a competitive, rapidly-evolving market.
  • Team Leadership : Proven ability to lead, motivate, and develop a marketing team focused on achieving measurable outcomes.
  • Excellent Communication Skills : Ability to clearly communicate marketing strategies to stakeholders at all levels, including the executive team and external partners.

    • Good to Have :

  • Tech-Savvy : Familiarity with emerging trends in media-tech, such as augmented reality (AR) and virtual reality (VR) in OOH advertising.
  • Programmatic Expertise : Deep knowledge of programmatic advertising platforms and technologies, especially in OOH.
  • Industry Experience : Experience in the media, tech, or advertising sectors is preferred, with specific expertise in OOH advertising or digital signage.
  • Global Marketing Experience : Experience managing global marketing strategies across different regions and markets.
  • Crisis Management : Ability to quickly adapt marketing strategies in response to unexpected changes in market conditions or company direction.
  • Advanced Analytics Tools : Experience with analytics platforms

    • Seniority level

    Executive

    Employment type

    Full-time

    Job function

    Marketing and Sales

    Industries

    Technology, Information and Media

    #J-18808-Ljbffr

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