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CONTENT STRATEGIES MANAGER

CONTENT STRATEGIES MANAGER

adabiRawang, Selangor, Malaysia
14 jam yang lalu
Penerangan pekerjaan

About the role

This is an exciting opportunity to join Adabi Consumer Industries Sdn Bhd as a Content Strategies Manager. This is a full-time, office-based role based in Rawang, Selangor. You will be responsible for developing and implementing engaging content strategies to drive the company\'s marketing and communications initiatives.

What you\'ll be doing

  • Develop and execute a holistic content strategy that aligns with overall marketing goals, brand voice and business objectives.
  • Conduct content audits, competitive research and audience analysis to identify gaps and opportunities.
  • Create and maintain editorial calendars for web, blogs, emails, social and other digital channels.

Content Development & Management

  • Oversees the creation, curation and editing of high-quality content across various formats.
  • Collaborate with subject matter experts, designers and writers to ensure content accuracy and brand consistency.
  • Manage internal writers and / or external freelancers or content agencies to scale content production.

    • Performance analysis & optimization

  • Track and analyze content performance metrics to evaluate engagement, lead generation and SEO impact.
  • Use insights to test, iterate and refine content strategies for better performance.
  • Stay up to date with content and marketing trends, SEO best practices and platform algorithm changes.

    • Cross functional collaboration

  • Partner with SEO, product, social media, email marketing and design teams to ensure content is aligned across campaigns.
  • Support sales enablement and product marketing teams with strategic content assets.
  • Align content initiatives with customer journey stages and buyer personas.

    • Brand voice & governance

  • Ensure consistent tone, style and brand messaging across all channels.
  • Establish and enforce content guidelines and editorial standards.
  • Serve as a content quality gatekeeper, maintaining high editorial standards.

    • What we're looking for

  • Degree in Marketing, Communications, Journalism or a related discipline
  • Minimum 3 - 5 years of experience in content marketing or a related field
  • Proven track record of developing and executing successful content strategies
  • Strong understanding of SEO, content performance metrics and user experience
  • Strong copywriting and storytelling skills, with the ability to create engaging, on-brand content
  • Proficiency with content management systems (e.g. WordPress), analytics tools and marketing automation platforms
  • Excellent project management and team leadership skills
  • Up-to-date knowledge of content marketing trends and best practices

    • What we offer

  • Generous learning and development opportunities
  • Opportunities for career advancement and progression

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

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