CRM Data Coordinator (Malaysia)

Job Purpose :

The CRM Data Coordinator is responsible for researching, building, and maintaining strategic contact lists to support sales and marketing campaigns. This role ensures high-quality data management within HubSpot, contributing directly to the effectiveness of outreach initiatives and the overall health of the CRM database.

Key Responsibilities :

• Work with the assigned Sales Manager to build and maintain contact lists that enable them to meet their sales plan.
• Collaborate with the Sales and Marketing teams to understand campaign objectives and define list-building requirements.
• Conduct in-depth research to identify relevant organisations and contacts based on provided criteria (e.g. sector, geography, job role).
• Create accurate and targeted contact lists, ensuring data integrity and alignment with GDPR and company policies.
• Input and update contact information in HubSpot, maintaining data cleanliness, consistency, and segmentation.
• Regularly audit and verify existing contact data to ensure continued relevance and accuracy.
• Monitor data gaps and proactively source updated information through online research or third-party tools.
• Document and maintain procedures for data collection, input, and quality control.
• Support reporting and analysis needs by ensuring CRM data is structured for easy extraction and campaign performance tracking.

Essential Requirements :

Desirable :