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E-Commerce Livestream Host & Coordinator - Beauty

E-Commerce Livestream Host & Coordinator - Beauty

HeyelashKuala Lumpur, Kuala Lumpur, Malaysia
2 jam yang lalu
Penerangan pekerjaan

Overview

Heyelash WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are seeking confident and motivated E-Commerce Live Stream Host & Coordinator (Beauty) to manage and grow our brand presence & growth in E-Commerce marketplaces, with a core focus on TikTok and Shopee.

Job Type : Full-Time

Salary : RM3,000 base + commission incentives based on livestream sales performance

We are hiring for two openings for this role.

Responsibilities

This role blends on-camera hosting with back-end coordination .

The candidate will be responsible for hosting engaging and informative livestream sessions on the brand's TikTok and Shopee accounts. This includes coordinating end-to-end livestream operations to drive viewer engagement and boost conversions, ensuring smooth campaign execution, and working on achieving set KPIs while positively strengthening the Heyelash brand reputation. In addition, the candidate will be involved in the content creation process and other marketing needs that align with our brand values.

Live Hosting (On-Camera)

  • Host regular TikTok Shop and Shopee livestreams, engaging with audiences in an energetic, authentic, and brand-aligned manner.
  • Master each SKU & present products clearly and persuasively by demonstrating features (price, materials, etc.), usage, and styling tips while interacting with live viewers, answering questions, handling objections, and driving urgency to purchase.
  • Ensure consistency and accuracy in messaging by following the set script & key talking points, pushing hero / focus products, and promoting active campaigns.
  • Maintain a strong personal presence, appearance, and professionalism as the “face” of the brand, building a sense of closeness and community between the host and customers while maintaining a positive brand image.

Livestream Operation Coordination

  • Coordinate livestream calendars for both full-time and part-time hosts around campaigns, new launches, and other key dates.
  • Coordinate with design, marketing, warehouse teams, etc. to ensure all livestream elements are prepared in advance, including products, samples, props, and supporting assets (e.g., graphics).
  • Manage part-time hosts by ensuring schedules are followed, arranging backup hosts when needed, and maintaining smooth operational flow.
  • Review insights and feedback after each livestream to continuously improve performance, while developing creative strategies to enhance content, engagement, and overall livestream flow.
  • Work towards achieving set individual & team KPIs such as viewership growth, engagement rate, sales conversion, and GMV contribution, and more.
  • Coordinate with affiliates, guest hosts, or KOLs when collaborating on special streams.
  • Keep up to date with livestream trends on TikTok / Shopee, competitor strategies, and E-Commerce best practices, especially in the Beauty & Cosmetics Space
  • Marketing & Content Creation

  • Collaborate with the team in developing content, especially to support livestream campaigns, including product highlights, promotional materials, and social media posts.
  • Assist with other related marketing and content tasks as needed.
  • Qualifications

  • Minimum 1 year of live hosting experience, preferably within the beauty and cosmetics space, with excellent communication, public speaking, and product presentation skills.
  • Bachelor’s degree in Marketing, Mass Communication, Business, or related fields preferred. Fresh graduates are welcome to apply if you have relevant experience in beauty retail / e-commerce or a strong passion for cosmetics.
  • Excellent command of Malay and English (written and spoken); proficiency in additional languages (e.g., Mandarin) is highly advantageous for wider audience engagement and cross-regional collaborations.
  • Familiarity with TikTok and Shopee livestreaming tools and technologies, with proficiency in using livestream equipment and managing operations. Ability to troubleshoot and resolve technical issues swiftly.
  • Upbeat, vibrant, and comfortable being on-camera, with strong stage presence, confidence, and clear articulation; able to engage, entertain, and sell effectively.
  • Strong knowledge of beauty and cosmetics, with practical skills in cosmetic applications (e.g., cluster lashes) and a keen interest in keeping up with evolving beauty trends.
  • Detail-oriented, organised, and adaptable, able to manage both creative and operational tasks while making quick, accurate decisions during unforeseen circumstances to ensure livestream consistency.
  • Demonstrate strong discipline and sense of responsibility, teamwork spirit, willingness to learn, and a positive and proactive attitude.
  • Basic familiarity with content editing tools (e.g., Canva, CapCut, OBS) is an advantage.
  • Flexible to work outside normal hours, including weekends and public holidays, based on promotional needs and livestream schedules.
  • This is a full-time role located in Kuala Lumpur, Malaysia.

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