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Email & Retention Marketing Specialist
BloomThisPetaling Jaya, Selangor, Malaysia13 jam yang lalu
Penerangan pekerjaan1-2 years of experience as an email / retention marketer for an e-commerce brand / email agency BA in mass comms or related field Highly creative, imaginative and curious Experience in Klaviyo, WATI or other ESPs Strong understanding of email / whatsapp best practices Knowledge of e-commerce email / whatsapp strategy and creation Experience working on an e-commerce email / whatsapp program Strong analytical skills and ability to use data to optimize Strong communication and organizational skills and attention to detail Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams Passion for continuous improvement
Summary
BloomThis is looking for an Email & Retention Marketing Executive to join our growing Marketing team. You will be owning the planning, execution and analysis of all email, WhatsApp and loyalty marketing campaigns for BloomThis — from planning campaigns to building layouts, deployment, and reporting. The ideal candidate is organised and possesses an eye for design while being analytical.
Responsibilities
- Manage and execute BloomThis' email, WhatsApp and loyalty programs, including; creating / segmenting lists, building layouts, tagging links, scheduling comms and setting up tests
- Improve email & retention KPIs : deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, lifetime value as well as specific business goals around individual campaigns
- Research new email & retention marketing strategies
- Plan monthly email & WhatsApp marketing calendars
- Plan, build and setup email & WhatsApp acquisition / lead gen campaigns
- Plan, build and setup email & WhatsApp flows / automations
- Plan, build and setup email & WhatsApp campaigns weekly
- Test new email & WhatsApp strategies (A / B tests)
- Generate weekly / monthly email & WhatsApp performance reports
- Analyse email & WhatsApp performance weekly
- Brainstorm product & campaign ideas with the team
Requirements
Buat amaran kerja untuk carian ini
Marketing Specialist • Petaling Jaya, Selangor, Malaysia
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