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AliExpress-Integrated Marketing -Malaysia
AliExpressKuala Lumpur, Kuala Lumpur, Malaysia30+ hari lalu
Penerangan pekerjaanMore than 3-4 years of experience in e-commerce or digital marketing, including digital buys, social, KOL management, data-driven analysis of campaign performance. Sensitive to the trends of Cambodia & SEA users, able to innovate based on consumer insights and put consumer service and experience first. Strong critical thinking, hands-on execution, problem-solving, and ability to handle multiple tasks. Proven experience in effective consumer marketing activities, ability to independently plan a series of activities, data analysis ability, and ability to draw consumer insight from massive data. Passionate and creative – innovate from customer insights; ability to show continuous breakthroughs in marketing strategy and tools and customer growth. Ability to effectively communicate and collaborate with various teams and work in fast-paced environments. Fluent & good written communication in Mandarin & English is a bonus. Mid-Senior level Full-time Marketing Internet Marketplace Platforms Software Development Retail
Overview
AliExpress-Integrated Marketing - Malaysia
AliExpress WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Alibaba International Digital Commerce Group - Recruiter
Job Description
Responsibilities
- Branding : Understand Taobao brand strategy, positioning, messaging, and value propositions. Create and manage effective online and offline campaigns to increase brand recognition.
- Digital Marketing : Create, execute, optimize online marketing campaigns. Create campaigns with clear measurements, leverage data to continuously improve results and increase conversions.
- Channel Development : Identify local media channels, build good relationships, and creatively plan and execute communication content across channels such as KOLs, local media, IG, FB, TikTok, SEO, SEM, DSP, etc.
- Customer Insights : Familiar with the needs of Cambodia users (where to go, what to see, where to eat, what to buy, common topics). Track market trends, respond to consumer feedback, monitor competitor activities, and adjust marketing strategies as needed.
- Working closely with internal stakeholders (PR, media, design, industry operations, business development, onsite operations, CRM, etc.) to enhance consumer experience and achieve overall goals for Cambodia market.
Qualifications
Seniority level
Employment type
Job function
Industries
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Marketing Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
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