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Senior Growth Marketing Specialist

Senior Growth Marketing Specialist

EMAX Beauté International Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Overview

Senior Growth Marketing Specialist at EMAX Beauté International Sdn Bhd. Join to apply for the role and drive growth across online channels.

Responsibilities

  • Own and grow online sales via Upbound website & marketplaces (Shopee, Lazada, Amazon if expanded).
  • Optimize product listings, bundles, pricing tests, and promotions.
  • Implement A / B testing on landing pages and checkout flows to boost CVR.
  • Digital Acquisition
  • Manage or coordinate with agency / media buyers on Meta, TikTok, Google campaigns.
  • Test new digital channels (affiliate, search, retargeting).
  • Track CAC / ROAS closely and propose budget reallocations for efficiency.
  • Retention & LTV
  • Build CRM flows (email, SMS, WhatsApp) to drive repeat purchases.
  • Develop replenishment campaigns (30-day reorder nudges, subscription push).
  • Segment users into first-time, repeat, high-value — create tailored offers.
  • Analytics & Reporting
  • Set up dashboards (GA4, Shopify, marketplace BI).
  • Report weekly on key growth KPIs : CAC, ROAS, AOV, Repeat Rate, LTV.
  • Turn data into actionable insights (which campaign, product, or channel to scale).
  • Run small but rapid tests : new bundles, flash sales, landing pages, referral codes.
  • Document and scale what works into repeatable playbooks.

Qualifications

  • 3–5 years in e-commerce / digital growth (FMCG, wellness, or consumer goods preferred).
  • Hands-on with Shopify (or similar), GA4, Meta / TikTok Ads, and CRM tools.
  • Strong analytical skills; can read numbers and turn them into next steps.
  • “Owner’s mindset” : proactive, resourceful, doesn’t wait for instructions.
  • Own dashboards for CAC, LTV, repeat purchase rate, referral rate.
  • Present weekly insights to leadership : what’s working, what to kill, what to double down.
  • Build playbooks so successful experiments can be scaled by future team members.

    • Candidate Profile

  • 3–5 years growth / digital / CRM / e-commerce marketing experience.
  • Strong mix of analytical and creative skills.
  • Self-starter who thrives in lean teams, with ambition to grow into Growth Marketing Manager.

    • Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Wellness and Fitness Services

    • Referrals increase your chances of interviewing at EMAX Beauté International Sdn Bhd by 2x

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