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Off-Trade Sales Manager

Off-Trade Sales Manager

Tong Woh Enterprise Sdn BhdPetaling Jaya, Selangor, Malaysia
9 jam yang lalu
Penerangan pekerjaan

Junior Executive Group People & Culture at Tong Woh Enterprise Sdn Bhd

Overview

To drive the growth and performance of the off-trade sales channel by developing and executing effective strategies for key accounts, supermarkets, convenience stores, specialty retail chains, and independent retail outlets. The Off-Trade Manager will be responsible for achieving sales targets, building strong customer relationships, managing promotional activities, and ensuring brand visibility and execution standard across all off-trade touchpoints.

Responsibilities

Off-Trade Channel Strategy & Growth

  • Develop and execute short and long term sales strategies for the off-trade channel.
  • Identify growth opportunities across different customer segments and regions.
  • Monitor channel performances, category trends, and competitor activities to inform strategic decisions.
  • Collaborate with marketing to align brand strategies with off-trade execution.
  • Lead, manage and support a team of Sales Executive and Merchandiser under the off-trade channel.
  • Set clear performance targets, provide regular coaching, and conduct performance reviews.
  • Foster a result-driven and collaborative sales culture.
  • Identify training and development needs to upskill the team.

Key Account & Customer Manager

  • Manage and strengthen relationships with major retail chains, convenience stores, and independent accounts.
  • Negotiate trading terms, pricing and promotional agreements with key clients.
  • Ensure timely execution of Business Plans and Promotional calendars.

    • Trade Execution & In-Store Excellence

  • Ensure high standards of in-store execution including merchandising, shelf share and stock availability.
  • Plan and implement channel-specific promotions, activations and POSM placement
  • Monitor execution quality through store visits and field team reporting.

    • Reporting & Insights

  • Track and analyze sales performance, customer behavior and ROI on trade activities.
  • Provide regular reports and actionable insights to management.
  • Recommend improvements to drive efficiency and revenue.

    • Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.
  • Minimum 10 years of sales experience in the FMCG or alcoholic beverage industry, with at least 3 years in a managerial role.
  • Proven track record in managing off-trade / retail channels, including key accounts like supermarkets, convenience stores, and independent retailers.
  • Strong skills in negotiation, trade marketing, and in-store execution.
  • Analytical mindset with the ability to interpret sales data and market trends to drive performance.
  • Excellent interpersonal and communication skills, with the ability to build and maintain strong customer relationships.
  • Proficient in Microsoft Office and comfortable with sales reporting tools.
  • Willing to travel for store visits, customer meetings, and trade checks when required.
  • A self-starter with strong leadership and strategic thinking abilities.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Sales, Marketing, and General Business

    • Industries

  • Retail, Wholesale Food and Beverage, and Wholesale Alcoholic Beverages

    • #J-18808-Ljbffr

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