Consumer Engagement Executive, Estee Lauder / La Mer

Overview

The Estée Lauder Companies Inc. is a global leader in prestige beauty, with a diverse portfolio of brands and products sold in approximately 150 countries. The Consumer Engagement Executive, Estee Lauder / La Mer, is responsible for the execution of total omnichannel consumer engagement across owned, earned, and paid channels following the Marketing Lead's guidelines. This role includes adapting the marketing calendar, media planning, content development, and CRM programming, and planning and implementing marketing communications and omni-channel initiatives to achieve brand objectives. Collaboration with Retail Marketing and the Education Manager is expected for planning and executing brand activities.

What You Will Achieve

• Plan, execute, and analyze paid media campaigns across various channels.
• Execute consumer engagement strategies across all channels (owned, earned, paid) per the Marketing Lead’s guidelines, including adapting the marketing calendar, media planning, content development, and CRM programming.
• Plan and implement marketing communications and omni-channel initiatives to achieve brand objectives; work closely with Retail Marketing and Education Manager for brand activities.
• Execute social / digital marketing plans, manage content calendars, localize digital assets, and oversee brand communication on social media, websites, SEO, and email; support PR and KOL plans, including editorial content and campaign collaborations.
• Maintain alignment with education and online teams, support e-commerce campaigns, ensure timely communication, consolidate reports, and deliver activities within allocated budgets.

Note : The above statements reflect general functions of the job and are not a detailed description of all duties.

Qualifications

What We Offer

Who We Are

We are the global leader in prestige beauty, delivering transformative products and experiences. We are a brand-led company focused on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of brands sold in 150 countries and territories. We value creativity, innovation, and building world-class talent while upholding respect, ethics, integrity, generosity of spirit, and fearless persistence. Our principles include :

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