Manager, Growth

Overview

This job is a Growth Analytics Manager at MOVE, Asia's top budget travel platform. You’ll use data to shape business strategies, helping to make travel easier and more accessible for people across Asia. MOVE is Asia's leading low-cost carrier OTA, operating across key APAC markets with ambitious expansion targets. We’re driving market penetration across Malaysia, Thailand, Philippines, Indonesia, and emerging Central Asia markets while expanding our product ecosystem into hotels, SNAP (Flight+Hotel), and duty-free offerings. Key Responsibilities

Analytics Infrastructure & Event Management

Own end-to-end website event tracking architecture, ensuring accurate data capture across the entire user journey from search to booking. Design and implement tracking for new product features (hotels, SNAP, duty-free) to measure cross-sell effectiveness. Maintain data quality standards and troubleshoot tracking discrepancies that impact business decisions. Build automated dashboards for real-time monitoring of key conversion metrics across all markets. Campaign Incrementality & Performance Analysis

Develop and execute incrementality testing frameworks to measure true campaign lift across channels (SEM, Meta, TikTok, Google). Conduct deep-dive analysis on marketing spend efficiency, identifying underinvestment opportunities during high-ROI periods. Build predictive models for seasonal demand patterns to optimize monthly budget allocation. Analyze market-specific performance against seat targets, providing strategic recommendations for budget reallocation. Proactive Opportunity Identification & Project Leadership

Mine user behavior data to identify friction points in the booking funnel and propose product improvements. Develop business cases for new growth initiatives, quantifying potential revenue impact and resource requirements. Lead cross-functional projects that emerge from data insights, from concept through implementation and measurement. Identify user segment opportunities for reactivation campaigns across key markets. Advanced Analytics & Meta Analytics

Leverage Meta Advanced Analytics to optimize audience targeting and creative performance. Conduct cohort analysis to understand user lifetime value by acquisition channel and market. Build attribution models that account for multi-touch customer journeys across devices and channels. Analyze MAU growth trends and develop strategies to drive engagement and retention. Success Metrics (First 12 Months)

Achieve 95%+ event tracking accuracy across all conversion touchpoints. Identify and implement 5+ high-impact optimization projects that drive measurable revenue lift. Reduce cost per flight search (CFS) through incrementality-driven budget optimization. Increase cross-sell conversion rates to hotels / SNAP through data-driven improvements. Required Qualifications

5+ years in growth analytics, product analytics, or performance marketing analytics roles. Expert proficiency in Google Analytics 4, GTM, and event tracking implementation. Strong SQL skills and experience with BI tools (Tableau, Looker, or similar). Demonstrated experience designing and analyzing incrementality tests and A / B experiments. Deep understanding of digital marketing attribution and measurement methodologies. Preferred Qualifications

Experience in travel / OTA industry with understanding of booking funnel dynamics. Proficiency in Python or R for statistical analysis and predictive modeling. Knowledge of Meta Ads Manager, Google Ads, and TikTok Ads platforms. Experience working across multi-market APAC environments. Background in building measurement frameworks from ground up. Technical Skills

Advanced : Google Analytics 4, GTM, SQL, Excel / Google Sheets. Proficient : Meta Analytics, Looker Studio, Statistical analysis. Familiar : Python / R, BigQuery, Mixpanel / Amplitude. Job Requirements

Company Benefits

The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes. The company invests in its employees through training programs, workshops, and skill development initiatives. Dynamic Work Environment

The company is known for its innovative culture and encourages employees to bring creative ideas to the table.

#J-18808-Ljbffr