Sr. Associate Director - Malaysia

Affle Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About mediasmart :

mediasmart - a self-serve programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile-first advertising platform that empowers them to efficiently reach their target audiences no matter where they are.

About Affle :

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Role : Manager-Sales Malaysia

Reporting : Director-Sales

Position description : Core responsibility is to build & sustain the mediasmart business for their respective region. This entails penetration across direct brand partnerships, agency relations & building thought leadership across the branding eco system for the platform. We’re looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate & scale this platform’s success within Malaysia as it has seen globally.

Primary Responsibilities

• Engage at senior leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding eco system for your brand by engaging with various stakeholders internally to build brand narratives for direct brand & agencies alike.
• Work to build an active sales pipeline for large Agency / Trading Desk deals and also for Brand IO business & ensure quarterly goals achievement for their respective region as the regional leader
• Lead sales for Affle’s Mediasmart programmatic & proximity platform, CTV & mDMP proposition to leading agencies, trading desks and advertisers in your region
• Instill a culture of collaboration and accountability.
• Drive revenue growth by growing existing programmatic accounts and activating new accounts; enable the direct sales team to drive programmatic revenue.
• Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)
• Periodic reporting and analysis of our programmatic efforts
• Create and maintain strong relationships with the programmatic players in the market.

Required Skills

Seniority level

Employment type

Job function

Industries

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