Influencer Management Lead

Overview

Shopee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices. Job Description

Strategic Leadership :

Develop and execute the overall strategy for Shopee’s Affiliate Marketing program, ensuring scalability, innovation, and alignment with Shopee’s commercial objectives. Team Management :

Lead and mentor a team of Affiliate Marketing Specialists, overseeing performance, setting goals, and developing team capabilities in partnership management and campaign execution. Affiliate Network Growth :

Identify, onboard, and nurture high-potential Affiliates, creators, and partners. Deepen relationships to improve loyalty, performance, and long-term retention. Campaign Ownership :

Lead end-to-end planning and execution of Affiliate campaigns across multiple platforms and categories, collaborating closely with regional and local marketing teams. Performance & Insights :

Leverage data analytics and performance dashboards to optimize ROI, improve conversion rates, and make data-backed decisions to drive results. Cross-Functional Influence :

Act as a key liaison between marketing, analytics, product, operations, and category teams to ensure seamless campaign execution and strategic alignment. Market & Trend Analysis :

Monitor industry developments, competitor programs, and emerging content formats to drive innovation in Shopee’s affiliate strategy. Requirements

Experience in influencer marketing, livestream commerce, or creator partnerships. Strong project management and negotiation skills, with the ability to manage both creators and external partners. Data-driven mindset with the ability to turn insights into strategy and execution. Experience managing or coordinating contract teams or field agents is a plus. Passionate about content, creators, and shaping the future of digital commerce. Seniority level

Mid-Senior level Employment type

Full-time Job function

Sales, Business Development, and Strategy / Planning Industries : Internet Marketplace Platforms and Technology, Information and Internet Referrals increase your chances of interviewing at Shopee by 2x

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