Ecommerce & Digital Marketing Manager

The Regional E-Commerce & Digital Marketing Manager at SPLAT is responsible for expanding the company's online business by developing and executing a comprehensive e-commerce strategy. The primary goal of this role is to drive online sales, enhance the customer experience, and maximize revenue across key e-commerce platforms. The role involves managing regional e-commerce operations, analyzing performance metrics, and collaborating with various teams to ensure an exceptional digital shopping experience.

You will work closely with the local Marketing & Design Teams to achieve the following objectives :

• Take full ownership of the commercial targets on e-commerce platforms.
• Oversee the daily operations of SPLAT on marketplaces.
• Enhance and optimize the performance of SPLAT's store on various marketplaces.
• Contribute to the overall e-commerce goal of delivering an exceptional digital customer experience.

Key Responsibilities

Commercial Targets :

Take ownership of achieving commercial targets and proactively address any gaps. Collaborate with marketplace key account managers to secure additional deals and subsidies.

Sales Strategy :

Prepare, approve, and execute e-commerce sales strategies. Develop business on key online platforms in the region, including Shopee, Lazada, TikTokShop, and Amazon in APAC.

Performance Marketing :

Lead performance marketing efforts by creating strategies for driving external traffic and supporting brand activities in e-commerce channels.

Regulatory Compliance :

Ensure that business processes and standards comply with the regulations and policies set by appropriate authorities in the markets of operation.

Marketplace Management :

Manage relationships and drive the execution of joint business plans with key marketplace accounts.

Financial Planning :

Work with finance partners to ensure that all e-commerce promotional and activity plans are aligned with financial metrics and targets.

Content Management :

Collaborate with headquarters and internal departments to ensure that up-to-date content (copy and visuals) and products are available, aligning with SPLAT's brand positioning.

KPI Optimization :

Strategize and implement initiatives to improve key performance indicators, including search engine optimization, traffic, conversion rates, average order value, and sales.

Data-Driven Insights :

Track and analyze digital KPIs, such as sales, brand ranking, conversion funnel, average basket size, customer complaints, channel shares, and paid media performance. Use these insights to drive actionable initiatives, such as campaign strategies and merchandising optimizations.

Cross-Functional Collaboration :

Participate in weekly team meetings with cross-functional partners to recap business results and follow up on actions to drive category growth.

Trend Monitoring :

Stay informed about e-commerce and digital marketing trends and technologies, and identify new opportunities to ensure resources are focused on the best opportunities.

Customer Experience & Retention

: Develop and implement strategies to increase customer loyalty and repeat purchases. Monitor customer feedback, reviews, and enquiries and ensure the level of customer satisfaction.

Key Requirements