Assistant Manager Marketing (China & Indochina Market)

Overview

The Malaysia Healthcare Travel Council (MHTC) is an agency under the Ministry of Health Malaysia responsible for facilitating and promoting Malaysia as a unique destination for world-class healthcare services, and to develop industry sustainability through Public-Private Partnerships. Our vision is to make Malaysia the leading global destination for healthcare travel.

Responsibilities

• Support and execute all aspects of penetrating, developing and strengthening markets to meet MHTC's objectives.
• Work closely with Marketing Manager in planning and delivery of effective marketing programs that achieve company objectives.
• Assist in executing a variety of marketing initiatives that drive brand awareness, expand partners and distribution networks, including day-to-day execution across campaigns, promotions, online and on-ground events.
• Collaborate with team members to execute marketing campaigns (online and offline), lead brainstorming sessions to plan marketing programs, strategies, and budgets.
• Meet with stakeholders to plan and implement marketing campaigns for brand-building and lead generation aligned with company goals and targets.
• Gather, analyse and present brand and competitor insights, trends, and report performance of marketing campaigns to gain insight and assess against goals.
• Assist in establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments.
• Support in managing Malaysia International Referral Centre / agents where applicable.
• Support the development and growth of the market database for remarketing purposes.
• Monitor budget utilization, participate in events, document business processes, and provide additional support.
• Assist with physical interpretation as required by MHTC.

Requirements

Application and Insights

Unlock job insights : Salary match, Number of applicants, Skills match.

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Perks and Benefits

Perks and benefits include medical, miscellaneous allowance, dental, sports (e.g., gym), parking, optical, and insurance coverage including immediate family.

Notes

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