Digital Engagement Manager (Strategic Planner)
Publicis Groupe MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia4 hari lalu
Penerangan pekerjaanDegree in Advertising, Marketing, Communications Science or equivalent Excellent written and verbal communication skills Research oriented with a firm grasp of emerging digital tools (Google Analytics, SimilarWeb, SemRush) Knowledge of MS Office Suite Creative thought process and approach to business challenges Thorough understanding of digital touch points Excellent interpersonal skills, insightful, perceptive, deadline driven Broad knowledge of best digital practices Bonus : Knowledge of Miro, Figma & Mural Excellent consumer & industry research skills Understanding of user journeys and personas Content audits and recommendations Platform usability analysis Understanding of data value and personalization Data visualization skills Generous leave entitlements, including birthday leave, rest day and family care leave Office closure for World Mental Health Day 10th October Additional company closure for all major festive celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care Life and personal accident insurance, group hospitalization and surgery Hybrid working schedule with Friday disconnects Rest, relax & recharge – office closure last week of December every year Phone allowance
Digital Engagement Manager (Strategic Planner)
Apply for the Digital Engagement Manager (Strategic Planner) role at Publicis Groupe Malaysia.
About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through truth, connection, and wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to create authentic connections and achieve ambitious outcomes.
Responsibilities
- Research digital spectrum, viability and stats to recommend solutions & build a business case
- Develop strategic plans to benefit the prospect, with agency‑side work experience
- Evaluate and analyze current brand strategies
- Map digital strategies to KPIs surrounding first‑party data
- Analyze competitor strategies to find positioning and marketing gaps
- Ideate and create digital customer journeys to achieve clients’ brand objectives
- Localize global digital marketing strategies
- Create creative routes and samples in sync with the strategies
- Develop solutions based on consumer insight and data
- Spot trends and technologies that play roles in consumers’ lives
- Integrate digital strategies into powerful stakeholder presentations
- Deliver strategic presentations
- Have knowledge of key areas of creating a content strategy
Qualifications
Additional Information
Seniority level
Not Applicable
Employment type
Full‑time
Job function
Business Development and Sales
Industries
Advertising Services
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