Property Marketing Executive

Overview

We are looking for a driven and detail-oriented Senior Marketing Executive to join our Sales & Marketing team. This role is responsible for executing and optimizing campaigns , supporting sales conversion, and ensuring Purcon’s projects stand out in a competitive property market.

Key Responsibilities

• Campaign Execution : Run campaigns across Meta, Google, TikTok, WhatsApp, and offline events.
• Implement retargeting, remarketing, and nurturing flows to move cold leads down the funnel.
• Coordinate with Sales to track lead quality and objections.
• Manage WhatsApp automations, call scripts, and CRM tagging accuracy.
• Monitor lead progress from interest to viewing to booking.
• Content & Creative Support : Assist in producing visuals, captions, short videos, and social media posts.
• Ensure messaging is consistent with project USPs.
• Draft, proofread, and refine content for clarity and call-to-action.
• Market Research & Buyer Insights : Track competitor launches, pricing, and promotions.
• Gather buyer feedback from sales team and surveys to refine targeting.
• Update buyer personas with latest demographic and psychographic data.
• Media Buying & Performance Tracking : Assist in setting up and monitoring ads on Meta, Google, and TikTok.
• Track CPL, CTR, lead-to-viewing rates weekly.
• Highlight underperforming ads and propose adjustments.
• On-ground Launch & Event Support : Prepare brochures, buntings, signboards, and videos for launches.
• Support execution of soft launches, roadshows, and exhibitions.
• Liaise with vendors, agencies, and internal teams to ensure timely delivery.
• Prepare weekly dashboards for management review.
• Document campaign results and key lessons.
• Suggest small-scale tests (copy, visuals, targeting) for constant improvement.

Job Requirements

Application details

Your application will include the following questions :

About PURCON

A Multi-dimensional Lifestyle Developer, The PURCON Group has over 50 years of reputable experience in the Malaysian property industry. In the last five decades, we have built and delivered over RM2 billion worth of commercial, industrial, residential and resort properties for state governments and the private sector throughout Peninsular Malaysia. The PURCON Group has delivered a wide range of development projects around the country, including Serene Residence in Rawang, Taman Impian Putra Bangi, Laman Damaisari in Mont’ Kiara, and iPeak, a 70 acres mixed development in Lahad Datu, Sabah.

Perks and Benefits

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