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Marketing Executive

Marketing Executive

Private AdvertiserPetaling Jaya, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

Join a fast-growing company in the solar renewable energy industry, dedicated to building a cleaner and sustainable future. We are seeking a Marketing Executive to be part of our team in Kota Damansara, Petaling Jaya, where you will play a key role in supporting both our business operations and people.

Marketing Executive (Based in Kota Damansara, Petaling Jaya)

Responsibilities :

Digital Marketing & Lead Generation :

  • Develop, manage, and optimize digital marketing campaigns across key channels, including :
  • Paid Social Media :  (Meta / Facebook, Instagram, NextDoor) targeting homeowners.
  • Search Engine Marketing (SEM) :  Google Ads (PPC) management for high-intent keywords.
  • Search Engine Optimization (SEO) :  Improve organic visibility through keyword strategy, on-page optimization, and local SEO (Google Business Profile management).
  • Continuously A / B test ad copy, landing pages, and targeting to improve cost per lead (CPL) and conversion rates.
  • Manage the digital marketing budget and report on ROI for all campaigns.

Content, Proposal & Presentation Development :

  • Develop engaging marketing content for various channels, including blog posts, website copy, video scripts, email newsletters, and case studies.
  • Prepare professional and compelling marketing proposals for partnership opportunities with local businesses, influencers, and community organizations.
  • Create and deliver persuasive presentations for both internal stakeholders and external partners to secure buy-in for marketing initiatives and report on campaign performance.
  • Produce customer testimonials and case studies to build social proof.

    • Local Marketing & Partnerships :

  • Develop and execute grassroots marketing initiatives to build brand awareness in local communities (e.g., attending home shows, farmers markets, community events).
  • Identify, establish, and manage referral partnerships with complementary businesses (e.g., real estate agents, roofing companies, HVAC contractors).
  • Organize and promote local educational seminars or webinars for homeowners.

    • Sales Support & Analytics :

  • Work closely with the sales team to understand their needs and ensure a smooth flow of qualified leads.
  • Develop sales collateral, presentations, and promotional materials.
  • Track, analyze, and report on key marketing metrics (e.g., lead volume, cost per lead, conversion rates, website traffic) using CRM data and analytics tools.
  • Use data insights to make informed recommendations and optimize marketing strategies.

    • Requirements :

  • Experience :  2-3 years of experience in a marketing role, preferably in home services, solar, renewable energy, or a related B2C industry. Experience with lead generation is essential.
  • Proposal & Presentation Skills :

    • o   Demonstrated experience in preparing detailed marketing and partnership proposals.

    o   Exceptional presentation skills, with the ability to create visually appealing slides (using PowerPoint, Google Slides, or Canva) and confidently present ideas to partners and internal teams.

    o   Advanced written communication and copywriting skills for both digital content and formal business documents.

  • Digital Marketing Proficiency :

    • o   Hands-on experience managing Facebook Ads Manager and Google Ads.

    o   Solid understanding of SEO principles and Google Analytics.

    o   Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).

  • Skills :

    • o   Analytical Mindset :  Ability to interpret data, analyze performance, and make data-driven decisions.

    o   Project Management :  Strong organizational skills to manage multiple projects and deadlines simultaneously.

    o   Collaboration :  Team player who can work effectively with sales and operations teams.

    Benefits :

  • Group insurance package.
  • In-house panel clinic.
  • Good career advancement.
  • Collaborative and supportive teammates.
  • Open-door culture with the management team.
    • Buat amaran kerja untuk carian ini

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