Senior Marketing Executive

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, traditional media, and retail channels (e.g. shopping malls, in-house promotions)
• Oversee the creation of compelling marketing materials and ad content, including website copy, promotional brochures, campaign visuals, and branded collateral
• Plan and manage end-to-end campaign production, including concept development, creative direction, and on-site / off-site campaign shoots
• Lead brand collaborations and partnerships, including coordination with external brands, agencies, and affiliate networks
• Manage retail marketing initiatives, including in-mall activations, roadshows, store-level promotions, and customer engagement events
• Supervise and optimize performance of paid ad campaigns across platforms such as Google, Meta (Facebook & Instagram), and TikTok
• Strategize and manage content across social media channels (IG, FB, TikTok), including campaign calendars, visual storytelling, and community engagement
• Drive influencer (KOL) and affiliate marketing initiatives, overseeing partnerships, content deliverables, and performance tracking
• Coordinate public relations efforts, including media outreach, press releases, and earned media opportunities
• Analyze market trends, consumer behavior, and competitor strategies to guide marketing planning and performance improvements
• Manage and mentor the marketing team, including content creators, designers, and platform specialists
• Track, report, and optimize campaign performance using data-driven insights to continuously improve ROI
• Stay updated with marketing trends, tools, and technologies, ensuring innovative and effective marketing practices
• Manage Rednote and similar platforms for brand content dissemination and campaign visibility

What we're looking for

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