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Marketing Manager

Marketing Manager

My Free CourseAlor Setar, Kedah, Malaysia
4 hari lalu
Penerangan pekerjaan

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At My Free Course, we believe education should be free, accessible, and life‑changing. We're a forward‑thinking e‑learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to drive our digital acquisition strategy.

We are seeking a data‑driven leader to take full ownership of overseeing a team as they manage our core performance channels. This role primarily focuses on overseeing a team that manages Paid Social (Meta) but requires strategic oversight of PPC (Google Ads) and the wider acquisition funnels (SEO, Wordpress, forecasting). You will be accountable for coordinating a team that is able to translate business goals into a high‑impact digital strategy, ensuring efficient spend and maximum quality lead generation to support our mission.

Contract

3‑Month Fixed Term (with potential to renew based on performance)

Salary

$700–$1,000 USD per month converted to your home currency

Location

Fully Remote - Asia

Hours

Monday–Friday, 8 : 00 AM – 4 : 00 PM BST / GMT

Key Responsibilities

Strategy, Budgeting & Planning

  • Performance Leadership : Take full ownership and accountability for all paid acquisition channels (Meta, Google Ads, TikTok) and SEO, focusing on maximising quality lead volume and minimising Cost Per Lead (CPL).
  • Team & Resource Coordination : Oversee and coordinate the efforts of channel specialists or external partners / agencies, ensuring all activity is aligned and executed efficiently.
  • Budget Management : Develop, manage, and forecast the paid media budget, making strategic decisions on spend allocation across platforms and campaigns to hit aggressive ROI targets.
  • Cross‑Channel Integration : Ensure the paid media strategy aligns seamlessly with our organic strategy and brand guidelines, providing clear direction on messaging and audience targeting across the marketing mix.
  • Financial Reporting : Develop and present monthly / quarterly performance forecasts to senior management, reporting accurately on results, variances, and strategic recommendations for scaling.

Conversion & Optimisation

  • A / B Testing Framework : Establish a rigorous and continuous testing framework for ad creatives, copy, audience segments, and ad formats to unlock new scaling opportunities.
  • CRO & User Journey Optimisation : Own the strategy for Conversion Rate Optimisation (CRO) on landing pages and the overall user journey to improve lead generation efficiency.
  • Creative Direction : Provide clear, data‑backed direction and briefs to the creative team on assets and messaging proven to convert within the e‑learning sector.
  • Tracking & Attribution : Ensure accurate tracking and attribution across all channels using tools like Google Analytics, UTMs, and Meta reporting to provide a single, clear view of performance.
  • Market & Stakeholder Management

  • Market Intelligence : Conduct continuous market research and competitive analysis to identify new opportunities, emerging channels, and maintain a competitive edge in the e‑learning space.
  • Lead Nurturing Oversight : Define the strategic needs for post‑acquisition lead nurturing, ensuring leads transition effectively into the CRM / Email flow for optimal conversion to enrolment.
  • Stakeholder Communication : Manage expectations and communicate complex performance data and strategic needs clearly and concisely to senior leadership and cross‑functional teams.
  • What We Are Looking For

    Essential Experience

  • 3+ years in a performance marketing role, with proven experience in a managerial or lead capacity focusing on scaling paid acquisition and overseeing multi‑channel strategy.
  • Strong track record of managing and scaling large‑budget Meta Ads campaigns to hit demanding lead generation and ROI targets.
  • Deep competence in managing digital advertising platforms including Meta Business Manager, Google Ads, and TikTok Ads.
  • Expert‑level skills in data analysis and attribution tools, including Google Analytics, Meta Reporting, and advanced UTM tracking.
  • Demonstrable expertise in managing complex digital marketing funnels and conversion strategies.
  • Additional Details

  • Education : Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications.
  • Key Attributes

  • Holistic Funnel View : You have a strong understanding of the full marketing and enrolment funnel, from initial awareness through to successful lead conversion.
  • Strategic & Analytical : You are not just an executor; you use data to build a long‑term plan and proactively drive change.
  • Ownership Mentality : You take full accountability for campaign performance and are comfortable defending budget decisions based on ROI.
  • Excellent written and verbal communication skills, capable of building rapport and presenting findings clearly in a remote environment.
  • Familiarity with UK market dynamics or the ability to quickly adapt to them.
  • What We Offer

  • Competitive salary based on experience and a clear path for growth.
  • Fully remote and flexible work environment, operating on a fixed BST / GMT schedule.
  • 25 days’ annual leave , plus an extra day off for your birthday.
  • Supportive, international team culture with an annual in‑person team meetup.
  • Minimum Infrastructure Requirements

  • Reliable internet connection (minimum 30 Mbps download speed).
  • Laptop or desktop (minimum Windows 10 and 8 GB RAM).
  • Functioning Web camera and microphone.
  • Start Date

    To be confirmed

    Application Email

    Please email your c.v. to :

    Application Deadline

    Rolling

    Seniority level

  • Mid‑Senior level
  • Employment type

  • Full‑time
  • Job function

  • Marketing and Sales
  • E‑Learning Providers
  • #J-18808-Ljbffr

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