Tawaran kerja ini tidak tersedia di negara anda.

Specialist, Prepaid Base Marketing

U MobileKuala Lumpur, Kuala Lumpur, Malaysia

1 hari lalu

Penerangan pekerjaan

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail / Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

Job Summary

The Base Marketing Specialist is responsible for developing, executing and optimising customer lifecycle strategies that drive revenue growth, customer engagement and retention. The role requires expertise in campaign management, personalisation and data-driven marketing to deliver measurable business outcomes. The Specialist will leverage the CVM platform to design, test and execute campaigns, provide actionable insights and collaborate with cross-functional teams to enhance customer experience and monetization.

The Day-To-Day Activities

Develop and implement lifecycle strategies to improve retention, upsell and win-back.

Plan and execute monetisation and engagement campaigns to drive incremental ARPU.

Design personalised campaigns using segmentation and behavioural triggers.

Build, configure, test and launch campaigns via the CVM platform.

Conduct A / B testing to optimise offers, messaging and channels.

Generate campaign reports and deliver actionable insights to stakeholders.

Collaborate with cross-functional teams for seamless campaign execution.

Analyse results, track performance and share learnings to enhance future campaigns.

About You

Bachelor’s degree in Marketing, Business, Data Analytics or a related field

3–5 years’ experience in CVM, campaign management or customer lifecycle marketing

Experience with campaign management platforms (e.g., CVM, CMS, or equivalent)

Strong background in customer segmentation, analytics and data-driven decision-making

Skilled in campaign design and execution across multiple channels.

Strong analytical and reporting abilities, with the ability to turn data into insights.

Proficient in personalisation, A / B testing and performance optimisation.

Effective project management and stakeholder coordination skills.

Detail-oriented with a problem-solving mindset

Self-motivated and able to work independently

Strong communication skills, both written and verbal

Customer-focused with a drive for continuous improvement

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Telecommunications

Referrals increase your chances of interviewing at U Mobile by 2x

Get notified about new Marketing Specialist jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

Marketing - General Recruitment (2025 Intake)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Marketing Operations - Open to Fresh Graduate

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

(Garena) Social Media Specialist - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Brand Manager (Malaysia, Singapore, and Brunei)

Community Manager, Malaysia - 12 Month Contract

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago

AliExpress-Integrated Marketing -Malaysia

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Expression of Interest : Trade Marketing Professionals

Assistant Marketing Manager - Performance Marketing & Media

Petaling Jaya, Selangor, Malaysia 5 days ago

Marketing Manager - Global Business Marketing - Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Street, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Market Growth Associate - Shopee International Platform, Cross Border (Open for Fresh Graduates!)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Manager, Marketing at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Digital Marketing Specialist (Singapore & Malaysia, Luxury)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 23 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Buat amaran kerja untuk carian ini

Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

Pekerjaan yang berkaitan

Dinaikkan pangkat

E-Commerce Marketing Specialist (Mandarin Speaker)

Pets GlobalKajang Municipal Council, Selangor, Malaysia

E-Commerce Marketing Specialist (MandarinSpeaker).This range is provided by Pets Global.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Details ...Tunjukkan lagiKemas kini terakhir: 25 hari yang lalu

Dinaikkan pangkat

(WFH) Digital Marketing Specialist

Alpha Iota BPO Sdn BhdPort Klang, Port Klang, Malaysia

Join Our Alpha Iota Family, Where Everyone Wins!.Exciting Work-from-Home Opportunities.Learning & Development Programs to Upskill Yourself. Health and Wellness Perks & Benefits.Motivating and Suppor...Tunjukkan lagiKemas kini terakhir: 2 hari yang lalu

Dinaikkan pangkat

Campaign Specialist – Base Marketing

U MobileKuala Lumpur, Kuala Lumpur, Malaysia

Campaign Specialist – Base Marketing.U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.To support the Base Marketing team in managing Customer Value Management (CVM) campaigns.The ...Tunjukkan lagiKemas kini terakhir: 6 hari yang lalu

Dinaikkan pangkat

Marketing Specialist

MHA Consultancy Services Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia

Lead the strategy, planning, and execution of paid digital campaigns (Facebook, Google, TikTok, etc.Manage A / B testing for creatives, landing pages, and ad copy to improve conversions.Oversee campa...Tunjukkan lagiKemas kini terakhir: 10 hari yang lalu

Dinaikkan pangkat

Campaign Specialist – Base Marketing

U Mobile Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia

Campaign Specialist – Base Marketing.For registered candidates, please login to apply.We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookou...Tunjukkan lagiKemas kini terakhir: 8 hari yang lalu

Dinaikkan pangkat

Digital Marketing Specialist

MHA Consultancy Services Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia

Dinaikkan pangkat
Baharu!

Digital Marketing Specialist (Singapore & Malaysia, Luxury)

Carousell GroupCyberjaya, Selangor, Malaysia

Digital Marketing Specialist (Singapore & Malaysia, Luxury).We are looking for a results-driven Digital Marketing Specialist to join the Luxury Business Unit at Carousell, supporting our growth in ...Tunjukkan lagiKemas kini terakhir: 11 jam yang lalu

Dinaikkan pangkat

Digital Marketing Specialist

Mettler-Toledo International, IncPetaling Jaya, Selangor, Malaysia

Mettler-Toledo International, Inc.METTLER TOLEDO is a global leader in precision instruments and services.We are renowned for innovation and quality across laboratory, process analytics, industrial...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu

Dinaikkan pangkat

KOL Marketing Specialist

Trade WKuala Lumpur, Kuala Lumpur, Malaysia

Trade W is a leading multi-asset trading platform providing secure, convenient, and efficient trading solutions with over eight years of industry experience. With more than 5 million active users, T...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu

Dinaikkan pangkat

Marketing Associate

GetSolarKuala Lumpur, Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Direct message the job poster from GetSolar. Founded in 2020, GetSolar is venture-...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu

Dinaikkan pangkat

(WFH) Performance Marketing Executive

Alpha Iota BPO Sdn BhdSepang, Selangor, Malaysia

About the job (WFH) Performance Marketing Executive.Join Our Alpha Iota Family, Where Everyone Wins!.Exciting Work-from-Home Opportunities. Learning & Development Programs to Upskill Yourself.Health...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu

Dinaikkan pangkat

Marketing Specialist

Kenneth & CoKuala Lumpur, Kuala Lumpur, Malaysia

Singapore Permanent Residency administration and educational placement services.Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.Pla...Tunjukkan lagiKemas kini terakhir: 6 hari yang lalu

Dinaikkan pangkat

Account-Based Marketing

Talent Search Recruitment - IndonesiaSepang, Selangor, Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Our Client isone of Asia's largest customer communication platforms. They are on a mission to move enterprise customer communication to the ...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu

Dinaikkan pangkat

Digital Marketing Specialist

TDCXKuala Lumpur, Kuala Lumpur, Malaysia

TDCX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-w...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu

Dinaikkan pangkat

Product Marketing & Customer Propositions, Principal

AIA Hong KongKuala Lumpur, Kuala Lumpur, Malaysia

We don’t simply believe in being ‘The Best’.We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' -...Tunjukkan lagiKemas kini terakhir: 2 hari yang lalu

Dinaikkan pangkat

Performance Marketing Specialist

Brand BrewKuala Lumpur, Kuala Lumpur, Malaysia

Brand Brew Federal Territory of Kuala Lumpur, Malaysia.Join Brand Brew, a rapidly expanding performance marketing agency headquartered in Singapore. We're on the lookout for a talented performance m...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu

Dinaikkan pangkat

Marketing Specialist - Bancassurance

Zurich InsuranceSepang, Selangor, Malaysia

Marketing Specialist - Bancassurance (Zurich Insurance).To drive growth and profitability in all assigned products through risk selection, pricing, negotiation, sales, retention, and quality servic...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu

Dinaikkan pangkat

Marketing Specialist

NX Dimension Sdn BhdPuchong, Selangor, Malaysia

Drained out working in a toxic environment? Tired of toxic workplaces where peers compete instead of support each other? At SM Marketing Sdn Bhd (NX Dimension), we believe success should be celebra...Tunjukkan lagiKemas kini terakhir: 8 hari yang lalu