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Specialist, Prepaid Base Marketing

U MobileKuala Lumpur, Kuala Lumpur, Malaysia

1 day ago

Job description

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail / Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

Job Summary

The Base Marketing Specialist is responsible for developing, executing and optimising customer lifecycle strategies that drive revenue growth, customer engagement and retention. The role requires expertise in campaign management, personalisation and data-driven marketing to deliver measurable business outcomes. The Specialist will leverage the CVM platform to design, test and execute campaigns, provide actionable insights and collaborate with cross-functional teams to enhance customer experience and monetization.

The Day-To-Day Activities

Develop and implement lifecycle strategies to improve retention, upsell and win-back.

Plan and execute monetisation and engagement campaigns to drive incremental ARPU.

Design personalised campaigns using segmentation and behavioural triggers.

Build, configure, test and launch campaigns via the CVM platform.

Conduct A / B testing to optimise offers, messaging and channels.

Generate campaign reports and deliver actionable insights to stakeholders.

Collaborate with cross-functional teams for seamless campaign execution.

Analyse results, track performance and share learnings to enhance future campaigns.

About You

Bachelor’s degree in Marketing, Business, Data Analytics or a related field

3–5 years’ experience in CVM, campaign management or customer lifecycle marketing

Experience with campaign management platforms (e.g., CVM, CMS, or equivalent)

Strong background in customer segmentation, analytics and data-driven decision-making

Skilled in campaign design and execution across multiple channels.

Strong analytical and reporting abilities, with the ability to turn data into insights.

Proficient in personalisation, A / B testing and performance optimisation.

Effective project management and stakeholder coordination skills.

Detail-oriented with a problem-solving mindset

Self-motivated and able to work independently

Strong communication skills, both written and verbal

Customer-focused with a drive for continuous improvement

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Telecommunications

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