Senior Client Executive, PR & Social (Malaysia)

Overview

As a Senior Client Executive , you’ll step into a leadership role on your accounts, managing day-to-day communications programmes while contributing to strategy and delivering strong results across earned, social, and digital channels. You’ll take more ownership — leading WIPs, advising clients, managing budgets, and guiding junior team members — while keeping your finger on the pulse of industry trends and media behaviours.

This is a step up from Client Executive, where you’re no longer just executing — you’re leading.

Your Responsibilities

Account & Project Management

Take full ownership of day-to-day account operations and communications, ensuring all work aligns with the agreed scope, timelines, and KPIs

Lead WIP meetings with confidence — set the agenda, guide discussions, and manage follow-ups

Prepare all client deliverables — including meeting notes, trackers, activity reports, and evaluation summaries — with attention to accuracy, clarity, and timeliness

Own the implementation and coordination of campaigns across multiple touchpoints

Manage relationships with third-party vendors (e.g. designers, production teams, event partners), including briefing, coordination, and quality control

Assist in campaign budgeting and costing — help the account lead track project spend and manage scope

Identify operational risks, resourcing gaps, or timeline challenges early, and take the initiative to resolve them

Work closely with junior team members as a collaborator — guide when needed, but remain hands-on in executing and problem-solving

Media & Influencer Relations

Lead media pitching efforts — craft story angles, write and personalise pitches, and drive follow-ups until results are secured

Build and maintain meaningful relationships with media and influencers in relevant client sectors

Provide clients with strategic recommendations on media engagement, tone, or positioning — especially in low-RSVP or crisis contexts

Stay on top of evolving media trends and flag opportunities or threats that could impact your client

Monitor and analyse media coverage to report on performance, sentiment, and brand positioning

Ensure all reporting reflects insight, not just numbers — and links back to client goals

Client Management & Strategic Counsel

Stay deeply informed about your clients’ industry landscapes, audiences, competitors, and business challenges

Contribute to the development of strategic communication plans and integrated campaigns with meaningful, insight-led recommendations

Provide confident, day-to-day counsel to clients, helping them make informed decisions and navigate challenges

Lead preparation of briefing docs and materials for media training, campaigns, or public engagements

Monitor for potential issues that could impact client reputation and advise the team on mitigation approaches

Prepare post-campaign evaluations and strategic recaps that help clients see the bigger picture

Content Development

Research, write, and adapt high-quality content including press releases, pitches, briefing books, social media copy, Q&As, thought leadership articles, talking points, and more

Tailor content for different channels and audience behaviours — ensuring message consistency and impact

Build strong, media-worthy hooks and apply editorial sensibility to every piece

Use storytelling to bring clarity and appeal to complex or technical topics, especially in B2B sectors

Collaborate with creative and strategy teams to ensure content aligns with overall campaign direction

Contribute to new business proposals with ideas, research, and sample content when needed

Who You Are

We’re looking for someone who’s ready to take ownership — not just tasks. You’re naturally proactive, dependable under pressure, and constantly thinking a step ahead. You believe that doing good work means owning the full process — from brief to result.

You have :

At least 3 years of experience in PR or integrated communications — agency or consultancy preferred

Confidence in managing client communications, deliverables, and results independently

A strong understanding of how earned, owned, and social media channels work together in campaigns

Solid media and influencer experience, with a passion for building and nurturing relationships

Excellent writing skills and the ability to shape clear, impactful messages across platforms

A genuine interest in both B2C and B2B industries — and the curiosity to learn how to translate complex topics into compelling stories

A growth mindset — you’re hungry to grow, take feedback well, and are always looking to sharpen your skills and expand your perspective

Fluency in English (written and spoken); additional language skills (e.g., Bahasa Malaysia or Mandarin) are a plus

Bonus if you’re familiar with tools like Google Analytics, Meta Business Manager, Meltwater, or social listening dashboards

Why Join Us

At PRecious Communications, we believe in integrated thinking and storytelling that drives impact. You’ll get exposure to regional work, a culture that values collaboration and growth, and the opportunity to build your skills across the full spectrum of communications.

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