Junior Paid Media & Content Specialist

Overview

PALM ERA, a US-based marketing agency, is looking for a Junior Paid Media & Content Specialist with a strong entrepreneurial spirit based in Kuala Lumpur, Malaysia.

Position Summary

The Junior Paid Media & Content Specialist will support local and regional campaign activation, including Social Media, AdOps, and Content Creation. Some hands-on campaign support will be needed. You will work closely with the Sales and Accounts team during the pre- and post-campaign proposal stage.

Responsibilities

• Support the development and execution of digital marketing strategies for assigned clients, tailored to their specific requirements through campaign proposals.
• Assist with the management of the paid media budget, ensuring efficient allocation and optimization to maximize ROI.
• Contribute to the planning, implementation, and optimization of performance marketing campaigns across various digital channels, including paid search, display advertising, social media, and email.
• Optimize clients’ advertising campaigns on multiple paid media platforms such as Meta, TikTok, Google & Programmatic.
• Collaborate closely with internal teams, including creative, content, and product teams, to ensure cohesive and integrated performance marketing strategies.
• Ideate, propose, and help execute creative strategies to increase the efficiency of assets across all channels.
• Assist in the development of creative visuals of digital campaigns together with other functional teams.
• Produce short-form copy (such as for social media postings, ads, emails, etc.).
• Work with clients and other external content creators, such as influencers, to create video content for digital campaigns.
• Conduct analysis of campaign performance using analytics tools and provide regular reports and insights to stakeholders.
• Support management of third-party contractors and consultants on deliverables.
• Prepare weekly and ad-hoc reports as required.

Qualifications

Employment Type

Job Function & Industry

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