Social Media Executive

Overview

Sports Direct Malaysia is looking for a Social Media Executive to join our growing team. The role supports social media across Malaysia and Singapore accounts, aligned with Retail and E-Commerce events and launches. Sports Direct Malaysia operates 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 leading authentic global sports brands, providing wide variety and value. The company employs over 1000 staff with plans to expand rapidly across Asia in the coming years. We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. The stores are zoned by key sports categories including : SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, water sports), SD Sports (basketball, rugby, cycling, skate & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing). Location : Petaling Jaya, Selangor, Malaysia; Job Type : Full-time

Responsibilities

Content Creation – Develop engaging, creative contents that align with Retail and E-Com events, promotions & launches

Scheduling – Ensure contents are distributed on channels at the right time based on content calendar. Channels covered include SD Malaysia IG, FB and TikTok; SD Singapore FB, IG; and any other accounts added

Community Management – Oversees all social media accounts, manage messages, respond to customers’ queries on time

Analyze – Stay up to date, explore potential trends and all new developments such as legal changes, new platforms and features

Multi-Lingual Copywriting (Bahasa, English) – Write strong, creative captions, templates for each post upon publishing contents

Any other lawful assignment required by higher management from time to time

Qualifications

Bachelor’s degree in marketing, Advertising or relevant field

Fresh graduates are welcome to apply, specializing in social media marketing

Knowledge of Google Analytics, Facebook Advertising, TikTok advertising is an advantage

Passion for social media

Highly creative with excellent analytical abilities

Multitasker, creative copy writing, understanding sales funnel

Good interpersonal and communication skills in both spoken and written English and Bahasa Malaysia. Additional advantage if able to speak Mandarin

Pro-active / ‘can-do’ attitude with the ability to deliver end results

Additional Information OPPORTUNITY

like this at Frasers Group is for the

FEARLESS !

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles :

THINK WITHOUT LIMITS , and take the team with you!

BE RELEVANT , to our people, to partners, and to the planet!

OWN IT , and back yourself!

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