Manager, Customer Segments and Partnership

About the Role

This role is responsible for the acquisition of New-To-Bank customers via omnichannel and across all consumer products, while also analyzing and growing the Bank's portfolio of existing customers through cross-selling and up-selling campaigns and initiatives. The role includes planning and execution of events and activities.

Responsibilities

Customer Acquisition

• Plan, manage and coordinate Consumer Banking acquisition initiatives / campaigns to grow the customer base for all targeted customer segments.
• Analyse and identify opportunities to grow the Mass Market, Alliance Personal & Privilege Banking segments through business owners, key platforms within the bank, and external acquisition partnerships.
• Develop and implement customer value propositions for targeted segments.
• Plan and manage onboarding experience and customer journey across all customer segments.
• Track, monitor and analyse results of acquisition initiatives.
• Plan, manage and coordinate Consumer Banking marketing initiatives / campaigns to grow average product holdings, footing balances, and average revenue per customer for all targeted segments.
• Analyse customer lifecycle and identify opportunities to grow the portfolio via cross-selling and up-selling based on profitability.
• Drive engagement / portfolio campaigns to grow the active base for targeted segments.
• Develop and drive overall customer retention and loyalty strategy.
• Plan and initiate win-back strategies to drive reactivation of customers for targeted segments with relevant stakeholders.
• Track, monitor and analyze results of portfolio initiatives.
• Collaborate with the sales distribution channel / team for sales planning and execution of sales activities and initiatives to deliver on sales results for the following products : Wealth (Unit Trust / Structured Investment / Dual Currency Investment / Retail Securities), Bancassurance Regular Premium, Deposits.
• Coordinate and work with relevant stakeholders as a partnership for key products to offer special campaigns.
• Monitor and analyse the results of all campaigns, events, and activities related to ground campaigns.

Additional information

Seniority level : Associate

Employment type : Full-time

Job function : Other

Industries : Banking

#J-18808-Ljbffr