VP, On-ground Marketing & Activation

About Bjak

Bjak is focused on providing affordable and sustainable financial services for people across ASEAN. Headquartered in Malaysia, it is the largest insurance portal in Southeast Asia. Bjak.com helps millions find the most valuable and well‑covered insurance policies and uses technology such as custom APIs, blockchain, trading systems, and data science to make these services easily accessible to those who previously found them difficult to understand.

VP, On‑Ground Marketing & Activation

The VP of On‑Ground Marketing & Activation, based in Petaling Jaya, will design, implement, and monitor on‑ground marketing and activation campaigns to grow Bjak's user base across ASEAN. This role leads the on‑ground marketing team, works closely with marketing, product, sales, PR, and digital marketing, and aligns initiatives with business targets.

What You’ll Do

• Develop comprehensive on‑ground marketing strategies aligned with overall business objectives and brand positioning.
• Lead and inspire a high‑performing on‑ground marketing team, providing guidance, mentorship, and fostering a collaborative, innovative work environment.
• Oversee the planning, coordination, and execution of on‑ground marketing campaigns and activations to ensure they align with brand guidelines and resonate with target audiences.
• Take charge of organizing and managing events, sponsorships, and activations to maximize brand exposure and customer engagement.
• Collaborate closely with internal teams—including Sales, PR, and Digital Marketing—to ensure seamless integration of on‑ground activities with overall marketing strategies.
• Effectively manage budgets for on‑ground marketing initiatives, ensuring optimal allocation of resources and a strong return on investment.
• Implement measurement tools to assess the effectiveness of on‑ground marketing efforts and provide regular reports to key stakeholders.

You’ll Thrive Here If You...

What You’ll Get

Our Team & Culture

We move fast. We don’t do fluff. Our team here doesn’t just make things look nice—we make them work, convert, and grab attention. Everyone is expected to own their output, think critically, and deliver creative work that’s both beautiful and strategic.

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