Senior Manager, Merchandising (Beauty)

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Hong Kong, Macau, Vietnam and New Zealand. Operating more than 380 stores, the group represents international brands across categories such as fashion, accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Brands include Michael Kors, Tumi, Bath & Body Works and Victoria’s Secret, as well as original concepts like Luxury Fashion and Swiss Watch Gallery.

About the Role

As the Senior Merchandising Manager , you will take ownership of the overall business from the merchandising point of view and assist on conceptualizing and implementing strategies to deliver pre‑season and in‑season sales and margin objectives for the brand, post‑season clearance and outlet liquidation and Made‑For‑Outlet channel strategy.

Key Responsibilities

• Understand and support overall brand strategy through all business trading channels
• Responsible for overall inventory management across regions
• Lead to create merchandise classification analytics to help understand trends, pricing effects and stock position
• Lead the partnership with Logistics team to ensure timely delivery of POs to our warehouses and from our warehouse to shop floors
• Coach buyers, allocators and Merchandising Assistants on creating quality quarterly, seasonal and annual sales and stock plans
• Create detailed reviews of seasonal and annual financial plans to ensure correct sales and receipt flow, markdown plans, pricing strategy and other key components
• Develop long‑range and short‑term merchandise strategies at country, category and SKU level
• Review in‑season performance and recommend in‑season adjustments to achieve sales, margin and turnover goals
• Lead the team in transitioning to new system, manage planning system issues and availability with support teams
• Assist team in delivering sales and profit contribution of the brand
• Overall responsible for ensuring the correct products are selected and ordered for the market according to the peculiarities of customers in different stores
• Lead in ensuring the products appear in the right store at the appropriate time and in sufficient units to maximize sales potential while minimizing lost sale opportunities
• Monitor and analyze product performance through system‑generated reports and make recommendations on stock movement, reorders, promotion or markdowns whenever necessary
• Gather information from retail personnel on customers’ reaction towards new products after each launch and compare results with previous season launches
• Gather information on key players in the luxury market in the area of new product launches, pricing, limited editions, promotional activities, etc.
• Monitor shipment fulfillment and delivery schedule
• Maintain a comprehensive library of appropriate data for regular review
• Be proficient in ad hoc analysis that drives sales and profit
• Managing and maintaining a positive working relationship with the Brand principal
• Ensure adherence and compliance to all retail operations procedures
• Contribute positively to the team, share knowledge and regularly mentor new talent
• Conduct Performance Management Plan for staff bi‑annually with team members
• Improve staff morale leading to a positive and dynamic working attitude and environment
• Supervise planner and associate planner to ensure plans meet financial and merchandising objectives and review buys at both top line and SKU level
• Maintain general and acceptable staff working conditions

Performance Indicators

Application Questions

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