Senior Marketing Executive / Assistant Manager (Retail F&B)

JAC RecruitmentKuala Lumpur, Kuala Lumpur, Malaysia

30+ hari lalu

Penerangan pekerjaan

2 days ago Be among the first 25 applicants

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An international Retail Beverage company is looking for a Senior Marketing Executive to join their team.

Key Responsibilities :

Collaborate with superior leaders to formulate the annual / quarterly / monthly communication strategies for the regional market.
Plan and implement marketing activities in the Western region according to the plan, and complete activity tracking and review.
Implement national marketing projects, new product launches, marketing events and other market - related activities in the region.
Independently write activity planning proposals, plan the implementation process of online and offline activities, prepare and promote activities in the early stage.
Continuously follow up on the activity results, summarize and review through activity data, publicity exposure conversion, so as to optimize and improve ROI.
Develop cross - industry / cross - border cooperation, and explore national - level cooperative alliance resources.
Be responsible for market research in the region, including the analysis of industry development trends and competitors' dynamics, the strengths and weaknesses of competitors and the company's products.
Regularly provide reports on competitor information, product analysis or recommendations, etc., to provide a reference basis for the company's decision - making.
Support the opening of new stores in the region, and use resource packages to guide and accelerate regional expansion.

Requirements :

Bachelor's degree or above.

Have an in-depth understanding of the FMCG or tea - beverage industry.

Experience in the tea - beverage or catering chain industry is preferred.

Have more than 3 years of relevant marketing or brand work experience.

Familiar with the operation methods of various media. Those with experience in planning and organizing large - scale marketing activities are preferred.

Have overall planning ability, strong communication and teamwork skills, high market sensitivity, and actively discover front - line needs and opportunities.

#stateKL

#countrymalaysia

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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