Digital Marketing Manager

Job Scope

• Lead, supervise, and support the digital marketing team.
• Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
• Plan monthly / quarterly marketing calendars, campaigns, and content directions across all digital platforms.
• Monitor and adjust campaigns based on performance analytics.
• Guide marketers, designers, and video editors to align content with brand voice and campaign objectives.
• Oversee content creation and provide final approval before publishing.
• Prepare monthly performance reports with insights and recommendations.
• Identify opportunities for improvement and adjust strategies accordingly.
• Oversee content updates, landing pages, and CRO (conversion rate optimization).
• Stay updated with the latest digital trends, tools, and best practices.
• Experiment with new platforms or marketing techniques to improve results.

Qualifications

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